{"id":9454,"date":"2025-05-19T16:03:24","date_gmt":"2025-05-19T14:03:24","guid":{"rendered":"https:\/\/brotest.dk\/wearebro\/?page_id=9454"},"modified":"2025-07-29T12:00:20","modified_gmt":"2025-07-29T10:00:20","slug":"analyser","status":"publish","type":"page","link":"https:\/\/brotest.dk\/wearebro\/ydelser\/analyser\/","title":{"rendered":"Analyser"},"content":{"rendered":"\t\t
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Analyser<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gode beslutninger kr\u00e6ver gode indsigter. S\u00e5 frem for at g\u00e5 med lutter mavefornemmelse, s\u00e5 s\u00f8rg for at bakke den op \u2013 eller skyde den til hj\u00f8rne \u2013 med data.\u200b<\/p>

Med analyser g\u00e5r vi t\u00e6t p\u00e5 m\u00e5lgrupper, brugere og adf\u00e6rd, s\u00e5 vi ikke g\u00e6tter os frem, men ved pr\u00e6cis, hvad der driver og forhindrer handling. Og ja, vi stiller ogs\u00e5 de irriterende sp\u00f8rgsm\u00e5l, der udfordrer antagelser. Det er en del af pakken.<\/p>

L\u00e6s om: M\u00e5lgruppe- og stakeholderanalyser<\/a>,\u00a0 Personprofiler<\/a>, Personaer og brugerrejser<\/a>, Adf\u00e6rds- og barriereanalyse\u200b<\/a> og Brugertests<\/a>\u200b.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e5lgruppe- og stakeholderanalyser <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Du ved forh\u00e5bentlig, hvem din m\u00e5lgruppe og stakeholdere er (ellers hj\u00e6lper vi ogs\u00e5 gerne med at sk\u00e6re det ud i kopipapir). Men ved du, hvad der virkelig optager dem?\u200b<\/p>

Vi kortl\u00e6gger, hvad dine m\u00e5lgrupper og stakeholders t\u00e6nker, f\u00f8ler og reagerer p\u00e5 \u2013 ikke bare hvad du h\u00e5ber, de g\u00f8r. Vi kombinerer kvantitative og kvalitative metoder som dataindsamling, sp\u00f8rgeskemaer og dybdeg\u00e5ende interviews, s\u00e5 du har helt styr p\u00e5, hvem du taler til, og hvordan du f\u00e5r dem til at lytte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Personprofiler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hvad driver dig? Og hvordan p\u00e5virker du andre? \u200b<\/p>

I bro har vi l\u00e6nge arbejdet med forskellige profilv\u00e6rkt\u00f8jer som grundlag for at styrke samarbejde og \u00f8ge performance p\u00e5 b\u00e5de individ- og teamniveau. De giver os indsigt i, hvordan mennesker t\u00e6nker, handler og reagerer i forskellige situationer. Ikke for at s\u00e6tte folk i kasser, men for at arbejde med deres styrker, blinde vinkler og dynamik i samspil med andre. \u200b<\/p>

For n\u00e5r du forst\u00e5r din egen profil \u2013 og andres \u2013 kan du navigere klogere i samarbejde, ledelse og beslutninger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Personaer og brugerrejser <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En persona er en fiktiv person. Men meget brugbar i virkeligheden. For det er langt nemmere at m\u00e5lrette kommunikationen, hvis du taler til Lars, der er mellemleder og glad for racercykler, end til et anonymt segment. \u200b<\/p>

Med personaer bliver din m\u00e5lgruppe levende og relaterbar. Og du kan ogs\u00e5 bruge dem til at kortl\u00e6gge dine brugerrejser. Hvordan bliver Lars opm\u00e6rksom p\u00e5 det, du gerne vil s\u00e6lge, have ham til at g\u00f8re eller have hans opm\u00e6rksomhed omkring? Hvor p\u00e5 rejsen falder han fra? Hvor kan du s\u00e6tte ind for at \u00f8ge chancen for succes? VI \u00e6ndrer f\u00f8rst m\u00e5lgruppers adf\u00e6rd, n\u00e5r vi har indsigt i deres f\u00e6rden, barrierer og motivationer og kan bruge den viden til at \u00e6ndre p\u00e5 det, vi hidtil har gjort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adf\u00e6rds- og barriereanalyse\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mennesker g\u00f8r ikke altid det, de siger, de g\u00f8r. Langt fra faktisk.\u200b<\/p>

Derfor g\u00e5r vi bag om intentioner og ser p\u00e5 reel adf\u00e6rd. Vi identificerer, hvilke barrierer der st\u00e5r i vejen for forandringer og \u00f8nsket adf\u00e6rd \u2013 og hvad der kan motivere folk til at handle anderledes. Det betyder, at du ikke bare f\u00e5r viden \u2013 du f\u00e5r ogs\u00e5 bud p\u00e5 handlingsanvisninger, der virker.\u200b<\/p>

Vi laver bl.a. adf\u00e6rds- og barriereanalyser som grundlag for kampagner, for strategiudvikling og for \u00e6ndringer af arbejdskultur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Brugertests\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi vil hellere fange faldgruberne i en test end i virkeligheden. Derfor insisterer vi p\u00e5 at teste l\u00f8sninger og koncepter, inden vi ruller dem ud i stor skala. S\u00e5 sikrer vi, at de faktisk fungerer for dem, de er skabt til. \u200b<\/p>

Tests kan komme i spil flere gange undervejs i en udviklingsproces. Det kan v\u00e6re budskaber eller logo til en kampagne, der skal f\u00e6nge opm\u00e6rksomheden p\u00e5 sekunder. Spande til affaldssortering, der skal g\u00f8re det lettere at sortere korrekt. Eller breve til pensionskunder, der skal f\u00e5 folk til at tjekke deres ordning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vil du h\u00f8re mere om organisationsudvikling?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hvis du vil h\u00f8re mere om, hvordan vi arbejder med analyser, kan du kontakte Eva p\u00e5 +45 40 80 51 03<\/a> eller eva@wearebro.dk<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00e6s mere om vores ydelser:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e5ling\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ydelse Analyser L\u00e6s mere Gode beslutninger kr\u00e6ver gode indsigter. S\u00e5 frem for at g\u00e5 med lutter mavefornemmelse, s\u00e5 s\u00f8rg for at bakke den op \u2013 eller skyde den til hj\u00f8rne \u2013 med data.\u200b Med analyser g\u00e5r vi t\u00e6t p\u00e5 m\u00e5lgrupper, brugere og adf\u00e6rd, s\u00e5 vi ikke g\u00e6tter os frem, men ved pr\u00e6cis, hvad der driver […]<\/p>\n","protected":false},"author":1,"featured_media":9463,"parent":9129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9454","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAnalyser – bro<\/title>\n<meta name=\"description\" content=\"Hvad kan du f\u00e5 i bro? 20 \u00e5rs erfaring i kommunikation, organisationsudvikling og adf\u00e6rdsdesign. 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