{"id":4892,"date":"2023-08-01T17:23:39","date_gmt":"2023-08-01T15:23:39","guid":{"rendered":"https:\/\/broblog.dk\/?post_type=portfolio&#038;p=4892"},"modified":"2025-11-18T15:03:37","modified_gmt":"2025-11-18T14:03:37","slug":"fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth","status":"publish","type":"portfolio","link":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/","title":{"rendered":"Fra ukendt vision til medarbejder-engagement i FLSmidth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4892\" class=\"elementor elementor-4892\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708372d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"708372d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-289abc0f\" data-id=\"289abc0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4be5f0 elementor-widget elementor-widget-heading\" data-id=\"a4be5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FLSmidth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c15bc7e elementor-widget elementor-widget-raven-post-title\" data-id=\"4c15bc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">Fra ukendt vision til medarbejder-engagement i FLSmidth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32aa51c9\" data-id=\"32aa51c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf1f5b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bf1f5b1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ebca78\" data-id=\"54ebca78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71e884 elementor-widget elementor-widget-heading\" data-id=\"f71e884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Overblik<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75204174 elementor-widget elementor-widget-text-editor\" data-id=\"75204174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hvordan udbreder man kendskabet af en ny vision til 10.000 medarbejdere i 60 forskellige lande? Nogle bag et skrivebord, andre med h\u00e6nderne i cementfremstillingen?<\/p><p>I\u00a0<strong>bro<\/strong>\u00a0planlagde vi sammen med kommunikationsafdelingen i\u00a0<a href=\"https:\/\/www.flsmidth.com\/\" target=\"_blank\" rel=\"noopener\">FLSmidth\u00a0<\/a>en intern kampagne, som b\u00e5de oplyste og opfordrede. For det virker sj\u00e6ldent efter hensigten blot at r\u00e5be en strategi, vision eller de nye v\u00e6rdier ud i organisationen. Medarbejderne skal engageres &#8211; som de blev det her hos\u00a0<a href=\"https:\/\/www.flsmidth.com\/\" target=\"_blank\" rel=\"noopener\">FLSmidth<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718ab29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718ab29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81a01b6\" data-id=\"81a01b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a3fb7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a9a3fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Lag_1\" data-name=\"Lag 1\" viewBox=\"0 0 70 41.54\"><defs><style>      .cls-1 {        fill: #f9423a;      }    <\/style><\/defs><path class=\"cls-1\" d=\"m70,41.54v-7.56C70,13.84,54.33,0,35,0S0,13.84,0,33.99v7.56h18.4v-6.11c0-10.35,6.65-17.33,16.6-17.33s16.6,6.98,16.6,17.33v6.11h18.4Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c98e51 elementor-widget elementor-widget-heading\" data-id=\"2c98e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Udfordring<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d3102 elementor-widget elementor-widget-text-editor\" data-id=\"05d3102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSammen med FLSmidth skabte vi en kampagne, hvor vi oplyste om visionen, udarbejdede materialer til linjelederne og gav visionen fri til medarbejderne at tolke p\u00e5.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6004a17 elementor-widget elementor-widget-spacer\" data-id=\"6004a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07eb10c\" data-id=\"07eb10c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06eae9f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"06eae9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Lag_1\" data-name=\"Lag 1\" viewBox=\"0 0 70 41.54\"><defs><style>      .cls-1 {        fill: #f9423a;      }    <\/style><\/defs><path class=\"cls-1\" d=\"m70,41.54v-7.56C70,13.84,54.33,0,35,0S0,13.84,0,33.99v7.56h18.4v-6.11c0-10.35,6.65-17.33,16.6-17.33s16.6,6.98,16.6,17.33v6.11h18.4Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50919c elementor-widget elementor-widget-heading\" data-id=\"e50919c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Proces<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5b65d elementor-widget elementor-widget-text-editor\" data-id=\"0a5b65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKampagnen bestod af plakater, film og slides. Men ambitionen var ogs\u00e5 at skabe nogle elementer, der kunne engagere medarbejderne.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae0dc9 elementor-widget elementor-widget-spacer\" data-id=\"1ae0dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f92e7ac\" data-id=\"f92e7ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-556d86f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"556d86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Lag_1\" data-name=\"Lag 1\" viewBox=\"0 0 70 41.54\"><defs><style>      .cls-1 {        fill: #f9423a;      }    <\/style><\/defs><path class=\"cls-1\" d=\"m70,41.54v-7.56C70,13.84,54.33,0,35,0S0,13.84,0,33.99v7.56h18.4v-6.11c0-10.35,6.65-17.33,16.6-17.33s16.6,6.98,16.6,17.33v6.11h18.4Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e95e9 elementor-widget elementor-widget-heading\" data-id=\"e1e95e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991b745 elementor-widget elementor-widget-text-editor\" data-id=\"991b745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSom involverende kampagneelementer, lavede vi bl.a. en konkurrence, hvor medarbejdere fotograferede visionen, og en global word cloud p\u00e5 tv\u00e6rs af landegr\u00e6nser og afdelinger.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108a3ca elementor-widget elementor-widget-spacer\" data-id=\"108a3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e39ee7b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"e39ee7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-87a53eb\" data-id=\"87a53eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7827e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7827e26\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-39f5fbd\" data-id=\"39f5fbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5410b4 elementor-widget elementor-widget-text-editor\" data-id=\"d5410b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;I den sidste fase blev v\u00e6rdien skabt. Det var ogs\u00e5 den modigste. For hvad kommer retur, n\u00e5r envejskommunikation erstattes af dialog? Ja, lige her kom fx fantastiske fotos ind fra mere end 30 forskellige lande. Og word clouden voksede sig stor og mangfoldig.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602434b elementor-widget elementor-widget-heading\" data-id=\"602434b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Karen Minke<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad4690 elementor-widget elementor-widget-heading\" data-id=\"3ad4690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Seniorprojektleder, bro<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6904acd\" data-id=\"6904acd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6410f45 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6410f45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b84991a\" data-id=\"b84991a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cdb927 elementor-widget elementor-widget-image\" data-id=\"8cdb927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1050\" height=\"853\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_1.jpg\" class=\"attachment-full size-full wp-image-4893\" alt=\"Intern kampagne hos FLSmidth til at formidle ny vision til 10.000 medarbejdere globalt, med fokus p\u00e5 engagement og personlig involvering p\u00e5 tv\u00e6rs af roller og geografiske placeringer\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_1.jpg 1050w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_1-300x244.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_1-1024x832.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_1-768x624.jpg 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c82a04 elementor-widget elementor-widget-image\" data-id=\"0c82a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1050\" height=\"853\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_2.jpg\" class=\"attachment-full size-full wp-image-4894\" alt=\"Intern kampagne hos FLSmidth til at formidle ny vision til 10.000 medarbejdere globalt, med fokus p\u00e5 engagement og personlig involvering p\u00e5 tv\u00e6rs af roller og geografiske placeringer\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_2.jpg 1050w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_2-300x244.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_2-1024x832.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_2-768x624.jpg 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8e8fa7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f8e8fa7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3fb59f\" data-id=\"e3fb59f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7584f0a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7584f0a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74b599f4\" data-id=\"74b599f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14bfea33 elementor-widget elementor-widget-heading\" data-id=\"14bfea33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relaterede cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37dbc648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37dbc648\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b7fc51d\" data-id=\"7b7fc51d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf5e4a6 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"2bf5e4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:3,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-3 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"4892\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\"> <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg\" class=\"attachment-full size-full wp-image-4942\" alt=\"Derfor udviklede \u00d8rsted en ny tone of voice, som skulle bringe dem t\u00e6ttere p\u00e5 danskerne og g\u00f8re kommunikationen udadtil mindre distanceret.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4940\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\">Ny tone of voice i \u00d8rsted<\/a><\/h3><div class=\"raven-post-excerpt\">bro oversatte principperne fra \u00d8rsteds nye tone of voice til v\u00e6rkt\u00f8jer og skrivetips i et workshop-forl\u00f8b for medarbejderne i deres fem kommunikationsteams.<\/div><\/div><\/div><\/div><\/div><div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/effektive-jobopslag-der-tiltraekker-de-rigtige-kandidater\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_jobopslag_feature.jpg\" class=\"attachment-full size-full wp-image-4917\" alt=\"Talenter h\u00e6nger ikke p\u00e5 tr\u00e6erne. S\u00e5 hvis man vil tiltr\u00e6kke dygtige medarbejdere, m\u00e5 man g\u00f8re sig umage med at n\u00e5 ud til dem.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_jobopslag_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_jobopslag_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_jobopslag_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_jobopslag_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_jobopslag_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4914\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/effektive-jobopslag-der-tiltraekker-de-rigtige-kandidater\/\">Effektive jobopslag, der tiltr\u00e6kker de rigtige kandidater<\/a><\/h3><div class=\"raven-post-excerpt\">Vi hjalp Absalon med rekruttering af nye medarbejdere, ved at forbedre deres jobopslag, s\u00e5 de kunne effektivisere deres proces og f\u00e5 de bedste kandidater.<\/div><\/div><\/div><\/div><\/div><div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/lad-granulatet-blive-paa-kunstgraesbanen\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/kunstgraes_feature.jpg\" class=\"attachment-full size-full wp-image-4433\" alt=\"Hvordan laver vi l\u00f8sninger og budskaber, der flytter adf\u00e6rd hos m\u00e5lgruppen?\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/kunstgraes_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/kunstgraes_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/kunstgraes_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/kunstgraes_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/kunstgraes_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4431\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/lad-granulatet-blive-paa-kunstgraesbanen\/\">Lad granulatet blive p\u00e5 kunstgr\u00e6sbanen<\/a><\/h3><div class=\"raven-post-excerpt\">L\u00e6s om, hvordan vi har brugt metoder fra adf\u00e6rdsdesign til at lave en digital kampagne, der giver fodbold-spillende b\u00f8rn og unge gode vaner p\u00e5 kunstgr\u00e6sbanen.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32431e97 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32431e97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-62bcfab\" data-id=\"62bcfab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1d3aea6a\" data-id=\"1d3aea6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b2f24e raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"5b2f24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/social-300x300.png\" alt=\"Redaktionen\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7eb69f66\" data-id=\"7eb69f66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b7b1132 elementor-widget elementor-widget-heading\" data-id=\"5b7b1132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833bc8a elementor-widget elementor-widget-raven-post-meta\" data-id=\"833bc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tRedaktionen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347ccbe8 elementor-widget elementor-widget-text-editor\" data-id=\"347ccbe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNogle af vores blogindl\u00e6g og cases er s\u00e5 meget f\u00e6lles projekter, at vi ikke kan s\u00e6tte en enkelt person p\u00e5 som forfatter. S\u00e5 hvis du er endt her, kan du r\u00e6kke ud til lige hvem af os, du har lyst til \u2013 s\u00e5 skal vi nok hj\u00e6lpe dig videre.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d710b26 elementor-widget elementor-widget-raven-button\" data-id=\"d710b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/brotest.dk\/wearebro\/vores-team\/eva-rieks\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2ad4bd5\" data-id=\"2ad4bd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sammen med FLSmidth skabte vi en kampagne, hvor vi oplyste om visionen, udarbejdede materialer til linjelederne og gav visionen fri til medarbejderne at tolke p\u00e5.<\/p>\n","protected":false},"author":12,"featured_media":4895,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"full-width.php","portfolio_category":[45],"portfolio_tag":[35],"class_list":["post-4892","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-kommunikation","portfolio_tag-case"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fra ukendt vision til medarbejder-engagement i FLSmidth &#8211; bro<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fra ukendt vision til medarbejder-engagement i FLSmidth &#8211; bro\" \/>\n<meta property=\"og:description\" content=\"Sammen med FLSmidth skabte vi en kampagne, hvor vi oplyste om visionen, udarbejdede materialer til linjelederne og gav visionen fri til medarbejderne at tolke p\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/\" \/>\n<meta property=\"og:site_name\" content=\"bro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearebro.dk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T14:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/\",\"name\":\"Fra ukendt vision til medarbejder-engagement i FLSmidth &#8211; bro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/case_medarbejder-engagement_feature.jpg\",\"datePublished\":\"2023-08-01T15:23:39+00:00\",\"dateModified\":\"2025-11-18T14:03:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/case_medarbejder-engagement_feature.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/case_medarbejder-engagement_feature.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"intern kampagne hos FLSmidth til at formidle ny vision til 10.000 medarbejdere globalt, med fokus p\u00e5 engagement og personlig involvering p\u00e5 tv\u00e6rs af roller og geografiske placeringer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/case\\\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Fors\",\"item\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\\\/\\\/brodinviden.dk\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fra ukendt vision til medarbejder-engagement i FLSmidth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"name\":\"bro\",\"description\":\"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/broblog.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\",\"name\":\"bro\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"bro\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearebro.dk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebro\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vierbro\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fra ukendt vision til medarbejder-engagement i FLSmidth &#8211; bro","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"da_DK","og_type":"article","og_title":"Fra ukendt vision til medarbejder-engagement i FLSmidth &#8211; bro","og_description":"Sammen med FLSmidth skabte vi en kampagne, hvor vi oplyste om visionen, udarbejdede materialer til linjelederne og gav visionen fri til medarbejderne at tolke p\u00e5.","og_url":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/","og_site_name":"bro","article_publisher":"https:\/\/www.facebook.com\/wearebro.dk\/","article_modified_time":"2025-11-18T14:03:37+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimeret l\u00e6setid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/","url":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/","name":"Fra ukendt vision til medarbejder-engagement i FLSmidth &#8211; bro","isPartOf":{"@id":"https:\/\/broblog.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/#primaryimage"},"image":{"@id":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_feature.jpg","datePublished":"2023-08-01T15:23:39+00:00","dateModified":"2025-11-18T14:03:37+00:00","breadcrumb":{"@id":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/#primaryimage","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_feature.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_medarbejder-engagement_feature.jpg","width":1920,"height":1080,"caption":"intern kampagne hos FLSmidth til at formidle ny vision til 10.000 medarbejdere globalt, med fokus p\u00e5 engagement og personlig involvering p\u00e5 tv\u00e6rs af roller og geografiske placeringer"},{"@type":"BreadcrumbList","@id":"https:\/\/brotest.dk\/wearebro\/case\/fra-ukendt-vision-til-medarbejder-engagement-i-flsmidth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Fors","item":"https:\/\/brotest.dk\/wearebro\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/brodinviden.dk\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Fra ukendt vision til medarbejder-engagement i FLSmidth"}]},{"@type":"WebSite","@id":"https:\/\/broblog.dk\/#website","url":"https:\/\/broblog.dk\/","name":"bro","description":"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign","publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/broblog.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/broblog.dk\/#organization","name":"bro","url":"https:\/\/broblog.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","width":1920,"height":1080,"caption":"bro"},"image":{"@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearebro.dk\/","https:\/\/www.linkedin.com\/company\/wearebro\/","https:\/\/www.instagram.com\/vierbro\/"]}]}},"_links":{"self":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/portfolio\/4892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/comments?post=4892"}],"version-history":[{"count":26,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/portfolio\/4892\/revisions"}],"predecessor-version":[{"id":10531,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/portfolio\/4892\/revisions\/10531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media\/4895"}],"wp:attachment":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media?parent=4892"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/portfolio_category?post=4892"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/portfolio_tag?post=4892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}