{"id":5176,"date":"2018-04-03T10:12:57","date_gmt":"2018-04-03T08:12:57","guid":{"rendered":"https:\/\/broblog.dk\/?p=5176"},"modified":"2023-09-22T14:10:43","modified_gmt":"2023-09-22T12:10:43","slug":"har-du-talt-med-din-maalgruppe-i-dag","status":"publish","type":"post","link":"https:\/\/brotest.dk\/wearebro\/har-du-talt-med-din-maalgruppe-i-dag\/","title":{"rendered":"Har du talt med din m\u00e5lgruppe i dag?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5176\" class=\"elementor elementor-5176\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59aaf9c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59aaf9c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2430fd0f\" data-id=\"2430fd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63c069c4\" data-id=\"63c069c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e75df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e75df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dec35cd\" data-id=\"6dec35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebee572 elementor-widget elementor-widget-raven-post-title\" data-id=\"5ebee572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">Har du talt med din m\u00e5lgruppe i dag?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9cbe1 elementor-widget elementor-widget-raven-post-meta\" data-id=\"6ec9cbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-2e3b0d1 raven-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/author\/marie-hemmingsen\/\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-072d088 raven-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date\">\n\t\t\t\t\t\t\t\t\t\t03. april 2018\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae904df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae904df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e2a7e9e\" data-id=\"4e2a7e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553ddaec elementor-widget elementor-widget-text-editor\" data-id=\"553ddaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi oplever det ret tit i <b>bro<\/b>. Vi sidder til et kundem\u00f8de og snakker om en opgave, vi skal hj\u00e6lpe med at l\u00f8se. Udvikling af en ny hjemmeside. Implementering af en ny strategi. Gennemskrivning af en kompliceret brugervejledning. Det er nemlig vigtigt, at hjemmesiden er brugervenlig, at medarbejderne tager godt imod strategien, og at brugerne forst\u00e5r vejledningen.<\/p>\n<p>F\u00f8rste skridt b\u00f8r derfor v\u00e6re at tale med m\u00e5lgruppen, s\u00e5 vi kan im\u00f8dekomme deres behov og \u00f8nsker. Logik for en kommunikationsburh\u00f8ne, ikke?<\/p>\n<p>Det skulle man tro, men foruroligende ofte forholder det sig anderledes. Vi skal yde en kraftpr\u00e6station af overtalelse for at f\u00e5 m\u00e5lgruppeinterviews eller brugerrejser inkluderet i opgaven \u2013 og dermed budgettet.<\/p>\n<p>Kunden smiler afv\u00e6bnende og siger: <i>\u201dVi ved godt, hvad vores medlemmer er p\u00e5 jagt efter p\u00e5 vores hjemmeside. Det kan vi jo h\u00f8re, n\u00e5r de ringer til os, fordi de ikke kan finde det.\u201d<\/i><\/p>\n<p>Eller: <i>\u201dBorgerne ude p\u00e5 genbrugspladserne har sv\u00e6rt ved at forst\u00e5 skiltene, s\u00e5 vi skal have lavet nogle i st\u00e6rkere farver.\u201d<\/i><\/p>\n<p>Og vi m\u00e5 endelig ikke glemme: <i>\u201dVores kunder bruger ikke l\u00f8sningen s\u00e6rlig meget, fordi brugervejledningen er gammel\u201d<\/i>.<\/p>\n<h2>Forkerte antagelser giver d\u00e5rlige l\u00f8sninger<\/h2>\n<p>Det er muligt, at de har ret. Men det er ogs\u00e5 meget muligt, at deres antagelser er forkerte. Og hvis det sidste er tilf\u00e6ldet, og vi ikke f\u00e5r mulighed for at korrigere ved at tale med m\u00e5lgruppen, s\u00e5 producerer vi l\u00f8sninger p\u00e5 et forkert grundlag, som ikke har nogen effekt. Spild af tid og penge.<\/p>\n<p>Der er mindst tre grunde til, at det g\u00e5r s\u00e5 galt:<\/p>\n<ol>\n<li><b>Vi tror blindt p\u00e5 vores egne historier<\/b> <br>Vi har det med at skabe f\u00e6lles historier og referencerammer, n\u00e5r vi f\u00e6rdes i flok. Det er det nemmeste i verden at sidde p\u00e5 et kontor fuld af ligesindede og blive enige om, hvorfor andre handler, som de g\u00f8r, og hvordan verden fungerer. Og hvorfor s\u00e5 bruge tid og penge p\u00e5 at unders\u00f8ge det?<\/li>\n<li><b>Vi forveksler chefen med m\u00e5lgruppen<\/b> <br>Vi kan godt lide fede budskaber. S\u00e5dan nogle, som lyder l\u00e6kre og moderne \u2013 og som rimer p\u00e5 chefens strategiord. Problemet er bare, at din chef ofte er en ringe repr\u00e6sentant for din m\u00e5lgruppe. S\u00e5 hvis du rammer ham plet med et budskab eller et produkt, rammer du formentlig ikke din m\u00e5lgruppe rent.<\/li>\n<li><b>Vi bl\u00e6nder os selv med vores egen viden<\/b> <br>Folk, der har stor viden og erfaring med et omr\u00e5de eller et produkt, har sv\u00e6rt ved at s\u00e6tte sig i nybegynderens sted. Selvom de pr\u00f8ver, kan de slet ikke forestille sig, hvilke barrierer modtageren m\u00f8der. Det g\u00f8r det sv\u00e6rt at give kommunikationen det rette niveau.&nbsp;<\/li>\n<\/ol>\n<p>&#8230;og det kan enhver jo komme og sige. S\u00e5 lad mig straks bakke p\u00e5standene op.<\/p>\n<h2>Tre eksempler p\u00e5 forkerte antagelser om m\u00e5lgrupper<\/h2>\n<p>Her er tre eksempler p\u00e5, hvordan direkte dialog med en m\u00e5lgruppe afsl\u00f8rede forkerte antagelser.<\/p>\n<h3>1) \u201dLad os trykke en masse foldere til folk, der har sv\u00e6rt ved at l\u00e6se\u201d<\/h3>\n<p>I Kolding Kommune k\u00e6mpede en kommunikationskonsulent ved navn Anders bravt med at kl\u00e6de medarbejderne p\u00e5 kommunens genbrugspladser p\u00e5 til at m\u00f8de borgerne p\u00e5 en servicerende og im\u00f8dekommende m\u00e5de. Men alle de initiativer, der kom fra centralt hold, blev d\u00e5rligt modtaget og ditto implementeret af de s\u00e5kaldte genbrugsvejledere \u2013 og det smittede af p\u00e5 borgernes oplevelse. Alts\u00e5 lige indtil Anders tog ud og talte med vejlederne og fandt ud af, at de ikke var s\u00e5 gode til at l\u00e6se. Og at der derfor var ikke megen pointe i de mange foldere, som kommunikationsafdelingen producerede.<\/p>\n<h3>2) \u201dLad os bare lave nogle flere nyhedsbreve\u201d<\/h3>\n<p>P\u00e5 et tidspunkt hjalp vi en medlemsorganisation med deres kommunikation til og med medlemmerne. Det giver n\u00e6rmest sig selv, at man inddrager medlemmerne i medlemskommunikationen, ikke? Well, n\u00f8gleordet her var desv\u00e6rre \u201dn\u00e6rmest\u201d. For hvor kunden foreslog at kommunikere de nye tiltag i et nyt medlemsrettet nyhedsbrev, viste det sig, at medlemmerne syntes, at de i forvejen druknede i mails og nyhedsbreve fra organisationen. Der var mere behov for fravalg og fokus end for nyt-nyt-nyt.<\/p>\n<h3>3) \u201dLad os pr\u00f8ve at skrue priserne ned\u201d<\/h3>\n<p>Alletiders&nbsp;<a href=\"https:\/\/system-audio.com\/da\/\" target=\"_blank\">Ole Witth\u00f8ft<\/a>&nbsp;bygger og s\u00e6lger h\u00f8jtalere. En ny model ville ikke ud over salgsrampen, selvom den havde vundet en fornem pris. S\u00e5 Ole og hans kumpaner pr\u00f8vede at lokke kunder til ved at s\u00e6nke priserne et par gange. Det virkede ikke rigtig. S\u00e5 fik Ole en god ide. Han spurgte folk, hvad der stod i vejen for deres beslutning for at k\u00f8be nye h\u00f8jtalere. Og det var ikke kun et sp\u00f8rgsm\u00e5l om pris \u2013 en anden vigtig barriere var nemlig sp\u00f8rgsm\u00e5let om, hvad man skulle stille op med sine gamle h\u00f8jtalere. Ole skiftede nu fokus fra den ene barriere til den anden. Og det virkede. S\u00e5 i stedet for en lavere pris tilb\u00f8d Ole nu at k\u00f8be de gamle h\u00f8jtalere af kunderne som en del af handlen. Samme resultat for Ole, men en stor forskel for kunderne.<\/p>\n<h2>Tre m\u00e5der at f\u00e5 indsigt i din m\u00e5lgruppe<\/h2>\n<p>Synes du ogs\u00e5, at det giver mening at tale lidt med sin m\u00e5lgruppe, hvis man skal m\u00e5lrette sin kommunikation til dem? Her er 3 af de teknikker, vi oftest bruger, som du kan lade dig inspirere af.<\/p>\n<h3>Metode 1: Lav interviews<\/h3>\n<p>Denne klassiske og effektive teknik kan bruges i de fleste sammenh\u00e6nge. N\u00e5r du laver m\u00e5lgruppeinterviews, er det vigtigt at fokusere p\u00e5 motivationer hos m\u00e5lgruppen. Alts\u00e5 hvad motiverer dem til at l\u00e6se dit indhold og til at f\u00f8lge dine r\u00e5d eller opfordringer?<\/p>\n<p>Det er ogs\u00e5 vigtigt at fokusere p\u00e5 barrierer hos m\u00e5lgruppen. Hvad oplever de som en udfordring i forhold til at g\u00f8re det, du gerne vil have dem til?<\/p>\n<p>Du kan ogs\u00e5 sp\u00f8rge ind til, hvad din modtager selv \u00f8nsker. Der kan ligge mange v\u00e6rdifulde ideer i hovederne hos m\u00e5lgruppen. Men det kr\u00e6ver, at du sp\u00f8rger dem f\u00f8rst.<\/p>\n<p><b>Men husk:<\/b> Der er altid den risiko ved et interview, at m\u00e5lgruppen opfinder en mening til lejligheden. Og at det, de fort\u00e6ller dig, ikke stemmer overens med deres reelle adf\u00e6rd. Derfor anbefaler vi altid at benytte mere end \u00e9n metode, hvis det er muligt. Du kan fx supplere dit interview med observationer af, hvordan din m\u00e5lgruppe reelt agerer i den situation, det drejer sig om.<\/p>\n<h3>Metode 2: Kortl\u00e6g brugerrejsen<\/h3>\n<p>Brugerrejser handler om at s\u00e6tte sig i modtagerens sted ved at kortl\u00e6gge den rejse, de er p\u00e5, n\u00e5r de fx bes\u00f8ger din hjemmeside eller l\u00e6ser dit nyhedsbrev. Alts\u00e5 hvad sker der fra A-Z set med modtagerens \u00f8jne? Jo bedre du kan kortl\u00e6gge brugerrejsen, jo bedre kan du se, hvor du kan g\u00f8re oplevelsen b\u00e5de bedre og lettere for din modtager.<\/p>\n<h3>Metode 3: Brug data til at analysere brugen af dit produkt<\/h3>\n<p>Et andet klassisk greb er at se p\u00e5 data. M\u00e5ske har du kundetilfredshedsm\u00e5linger, trafikm\u00e5linger fra en hjemmeside eller klikrates fra nyhedsbreve og opslag p\u00e5 sociale medier. Data er en guldgrube, hvis man gerne vil vide, hvad modtagerne reagerer positivt p\u00e5.<\/p>\n<p>Alle datakilder har deres at sige, og vi bliver altid h\u00f8je af at kunne f\u00e5 lov at analysere p\u00e5 \u201dden faktiske adf\u00e6rd\u201d.<\/p>\n<p><b>Men husk:<\/b> En analyse peger altid tilbage p\u00e5 noget, der <i>er<\/i> gjort eller allerede eksisterer p\u00e5 fx hjemmesiden. Det betyder, at man kan g\u00f8re mere af det, der virker. Men man f\u00e5r ikke n\u00f8dvendigvis input til <i>nye<\/i> tiltag p\u00e5 samme m\u00e5de, som n\u00e5r man g\u00e5r i dialog med m\u00e5lgruppen gennem interviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279b1371 elementor-widget elementor-widget-raven-divider\" data-id=\"279b1371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-divider\">\n\t\t\t\t<span class=\"raven-divider-line raven-divider-solid\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfa72b elementor-widget elementor-widget-raven-post-terms\" data-id=\"14cfa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-post-term-with-title\">\n\t\t\t\t\t<div class=\"jupiter-post-term-title\">\n\t\t\t\t\t\tArkiveret under: \t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"jupiterx-post-terms-widget-wrapper\" class=\"jupiterx-post-term-widget-minimal jupiterx-post-term-widget-column-0 jupiterx-post-term-widget-wrapper-default\" >\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tKommunikation\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tStrategi\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34ba5 elementor-widget elementor-widget-raven-social-share\" data-id=\"2e34ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/brotest.dk\/wearebro\/har-du-talt-med-din-maalgruppe-i-dag\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"Har du talt med din m\u00e5lgruppe i dag?\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f32d046\" data-id=\"4f32d046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72efa4d5 elementor-widget elementor-widget-sidebar\" data-id=\"72efa4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"jupiterx_posts-2\" class=\"jupiterx-widget widget_jupiterx_posts jupiterx_posts-2 widget_jupiterx_posts\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_title_text -->Seneste <!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><div class=\"jupiterx-widget-posts-wrapper\" data-markup-id=\"jupiterx_widget_posts_wrapper\"><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\" data-markup-id=\"jupiterx_widget_posts_link\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Helle Bro i samtale med Christian Qvick om at lede mennesker \u2013 ikke generationer \u2013 i en episode af bro fm.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Christian Qvick: om generationsledelsesmyten\" href=\"https:\/\/brotest.dk\/wearebro\/christian-qvick-om-generationsledelsesmyten\/\" data-markup-id=\"jupiterx_widget_posts_link\">Christian Qvick: om generationsledelsesmyten<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Marlene Holmgaard Fris taler i mikrofon i bro fm\u2019s podcaststudie.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab\" href=\"https:\/\/brotest.dk\/wearebro\/marlene-holmgaard-fris-om-mod-transparens-og-foelgeskab\/\" data-markup-id=\"jupiterx_widget_posts_link\">Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab<\/a><\/h4><\/div><\/div><\/div><!-- close output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span><div id=\"categories-3\" class=\"jupiterx-widget widget_categories categories-3 widget_categories\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_categories][_categories-3]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_title_text -->Kategorier<!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] -->\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">Adf\u00e6rdsdesign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-47\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">Copywriting<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-50\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">Design<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\">Effektivitet<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-51\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\">Forandringer<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">Kommunikation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-55\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/krisehaandtering\/\">Kriseh\u00e5ndtering<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/ledelse\/\">Ledelse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">Organisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\">Podcasts<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-49\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/projekt\/\">Projekt<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-53\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/retorik\/\">Retorik<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-54\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/sociale-medier\/\">Sociale medier<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">Strategi<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/team\/\">Team<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<!-- close output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21904d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21904d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142c4c29\" data-id=\"142c4c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358f0364 elementor-widget elementor-widget-heading\" data-id=\"358f0364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se mere ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f86460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f86460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b215c\" data-id=\"28b215c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300ecf50 elementor-widget elementor-widget-heading\" data-id=\"300ecf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1facb94f raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"1facb94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"5176\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg\" class=\"attachment-full size-full wp-image-8041\" alt=\"Solbriller ligger p\u00e5 bord. I reflektionen st\u00e5r en medarbejder ved computeren.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"8040\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\">Skriv et autosvar, der arbejder for dig i ferien<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\" rel=\"tag\">Copywriting<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Arrogant, bitter eller branding-bevidst? Dit autosvar fort\u00e6ller en del om dig. I dette indl\u00e6g f\u00e5r du tips til at skrive et godt og personligt et af slagsen. <\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757fe04e\" data-id=\"757fe04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74006a15 elementor-widget elementor-widget-heading\" data-id=\"74006a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d4ab9 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"705d4ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"5176\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg\" class=\"attachment-full size-full wp-image-10598\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"10597\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\" rel=\"tag\">Podcasts<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Maria Anker Andersen fort\u00e6ller om f\u00e6llesskaber, der former den n\u00e6ste generation af ledere.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c7e8afb\" data-id=\"3c7e8afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2603e927 elementor-widget elementor-widget-heading\" data-id=\"2603e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce61d raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"608ce61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"5176\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg\" class=\"attachment-full size-full wp-image-4942\" alt=\"Derfor udviklede \u00d8rsted en ny tone of voice, som skulle bringe dem t\u00e6ttere p\u00e5 danskerne og g\u00f8re kommunikationen udadtil mindre distanceret.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4940\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\">Ny tone of voice i \u00d8rsted<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/portfolio-category\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">bro oversatte principperne fra \u00d8rsteds nye tone of voice til v\u00e6rkt\u00f8jer og skrivetips i et workshop-forl\u00f8b for medarbejderne i deres fem kommunikationsteams.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d0bf49 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d0bf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e40d1ce\" data-id=\"6e40d1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2eb75213\" data-id=\"2eb75213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721f8af0 raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"721f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-300x300.jpg\" alt=\"Marie Hemmingsen\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1864dd0b\" data-id=\"1864dd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13b73 elementor-widget elementor-widget-heading\" data-id=\"8c13b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c452a4 elementor-widget elementor-widget-raven-post-meta\" data-id=\"47c452a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0b65 elementor-widget elementor-widget-text-editor\" data-id=\"89b0b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15309412 elementor-widget elementor-widget-raven-button\" data-id=\"15309412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/broblog.dk\/vores-team\/marie-hemmingsen\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-761213d2\" data-id=\"761213d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vi har det med at tro blindt p\u00e5 vores egne historier, forveksle chefen med m\u00e5lgruppen, og bl\u00e6nde os selv med vores egen viden. Resultatet er ofte d\u00e5rlige l\u00f8sninger.<\/p>\n","protected":false},"author":4,"featured_media":6185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,39],"tags":[33],"class_list":["post-5176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikation","category-strategi","tag-indlaeg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Har du talt med din m\u00e5lgruppe i dag? &#8211; bro<\/title>\n<meta name=\"description\" content=\"Forkerte antagelser kan koste tid og penge. Saml m\u00e5lgruppeindsigter gennem interviews, brugerrejser og dataanalyse\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Har du talt med din m\u00e5lgruppe i dag? &#8211; bro\" \/>\n<meta property=\"og:description\" content=\"Forkerte antagelser kan koste tid og penge. Saml m\u00e5lgruppeindsigter gennem interviews, brugerrejser og dataanalyse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/\" \/>\n<meta property=\"og:site_name\" content=\"bro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearebro.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-03T08:12:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-22T12:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/broblog.dk\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Hemmingsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Hemmingsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/\"},\"author\":{\"name\":\"Marie Hemmingsen\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/3bb18eac8e553b6ed08f96a155c7cf79\"},\"headline\":\"Har du talt med din m\u00e5lgruppe i dag?\",\"datePublished\":\"2018-04-03T08:12:57+00:00\",\"dateModified\":\"2023-09-22T12:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/\"},\"wordCount\":1439,\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg\",\"keywords\":[\"Indl\u00e6g\"],\"articleSection\":[\"Kommunikation\",\"Strategi\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/\",\"url\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/\",\"name\":\"Har du talt med din m\u00e5lgruppe i dag? &#8211; bro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg\",\"datePublished\":\"2018-04-03T08:12:57+00:00\",\"dateModified\":\"2023-09-22T12:10:43+00:00\",\"description\":\"Forkerte antagelser kan koste tid og penge. Saml m\u00e5lgruppeindsigter gennem interviews, brugerrejser og dataanalyse\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Her er tre eksempler p\u00e5, hvordan direkte dialog med en m\u00e5lgruppe afsl\u00f8rede forkerte antagelser.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/har-du-talt-med-din-maalgruppe-i-dag\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Fors\",\"item\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Har du talt med din m\u00e5lgruppe i dag?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"name\":\"bro\",\"description\":\"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/broblog.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\",\"name\":\"bro\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"bro\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearebro.dk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebro\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vierbro\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/3bb18eac8e553b6ed08f96a155c7cf79\",\"name\":\"Marie Hemmingsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Marie-Hemmingsen_2024-96x96.jpg\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Marie-Hemmingsen_2024-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Marie-Hemmingsen_2024-96x96.jpg\",\"caption\":\"Marie Hemmingsen\"},\"description\":\"Maries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\",\"sameAs\":[\"https:\\\/\\\/broblog.dk\\\/vores-team\\\/marie-hemmingsen\\\/\"],\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/author\\\/marie-hemmingsen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Har du talt med din m\u00e5lgruppe i dag? &#8211; bro","description":"Forkerte antagelser kan koste tid og penge. Saml m\u00e5lgruppeindsigter gennem interviews, brugerrejser og dataanalyse","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"da_DK","og_type":"article","og_title":"Har du talt med din m\u00e5lgruppe i dag? &#8211; bro","og_description":"Forkerte antagelser kan koste tid og penge. Saml m\u00e5lgruppeindsigter gennem interviews, brugerrejser og dataanalyse","og_url":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/","og_site_name":"bro","article_publisher":"https:\/\/www.facebook.com\/wearebro.dk\/","article_published_time":"2018-04-03T08:12:57+00:00","article_modified_time":"2023-09-22T12:10:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/broblog.dk\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg","type":"image\/jpeg"}],"author":"Marie Hemmingsen","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Marie Hemmingsen","Estimeret l\u00e6setid":"8 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#article","isPartOf":{"@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/"},"author":{"name":"Marie Hemmingsen","@id":"https:\/\/broblog.dk\/#\/schema\/person\/3bb18eac8e553b6ed08f96a155c7cf79"},"headline":"Har du talt med din m\u00e5lgruppe i dag?","datePublished":"2018-04-03T08:12:57+00:00","dateModified":"2023-09-22T12:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/"},"wordCount":1439,"publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"image":{"@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg","keywords":["Indl\u00e6g"],"articleSection":["Kommunikation","Strategi"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/","url":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/","name":"Har du talt med din m\u00e5lgruppe i dag? &#8211; bro","isPartOf":{"@id":"https:\/\/broblog.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#primaryimage"},"image":{"@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg","datePublished":"2018-04-03T08:12:57+00:00","dateModified":"2023-09-22T12:10:43+00:00","description":"Forkerte antagelser kan koste tid og penge. Saml m\u00e5lgruppeindsigter gennem interviews, brugerrejser og dataanalyse","breadcrumb":{"@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#primaryimage","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/har-du-talt-med-din-maalgruppe-i-dag-1.jpg","width":1920,"height":1080,"caption":"Her er tre eksempler p\u00e5, hvordan direkte dialog med en m\u00e5lgruppe afsl\u00f8rede forkerte antagelser."},{"@type":"BreadcrumbList","@id":"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Fors","item":"https:\/\/brotest.dk\/wearebro\/"},{"@type":"ListItem","position":2,"name":"Har du talt med din m\u00e5lgruppe i dag?"}]},{"@type":"WebSite","@id":"https:\/\/broblog.dk\/#website","url":"https:\/\/broblog.dk\/","name":"bro","description":"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign","publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/broblog.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/broblog.dk\/#organization","name":"bro","url":"https:\/\/broblog.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","width":1920,"height":1080,"caption":"bro"},"image":{"@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearebro.dk\/","https:\/\/www.linkedin.com\/company\/wearebro\/","https:\/\/www.instagram.com\/vierbro\/"]},{"@type":"Person","@id":"https:\/\/broblog.dk\/#\/schema\/person\/3bb18eac8e553b6ed08f96a155c7cf79","name":"Marie Hemmingsen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-96x96.jpg","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-96x96.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-96x96.jpg","caption":"Marie Hemmingsen"},"description":"Maries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.","sameAs":["https:\/\/broblog.dk\/vores-team\/marie-hemmingsen\/"],"url":"https:\/\/brotest.dk\/wearebro\/author\/marie-hemmingsen\/"}]}},"_links":{"self":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/5176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/comments?post=5176"}],"version-history":[{"count":20,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/5176\/revisions"}],"predecessor-version":[{"id":6279,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/5176\/revisions\/6279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media\/6185"}],"wp:attachment":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media?parent=5176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/categories?post=5176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/tags?post=5176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}