{"id":6767,"date":"2018-08-23T11:12:37","date_gmt":"2018-08-23T09:12:37","guid":{"rendered":"https:\/\/broblog.dk\/?p=6767"},"modified":"2024-04-11T13:47:57","modified_gmt":"2024-04-11T11:47:57","slug":"den-mest-udbredte-misforstaaelse-om-adfaerdsteori","status":"publish","type":"post","link":"https:\/\/brotest.dk\/wearebro\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/","title":{"rendered":"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6767\" class=\"elementor elementor-6767\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59aaf9c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59aaf9c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2430fd0f\" data-id=\"2430fd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63c069c4\" data-id=\"63c069c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e75df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e75df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dec35cd\" data-id=\"6dec35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebee572 elementor-widget elementor-widget-raven-post-title\" data-id=\"5ebee572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9cbe1 elementor-widget elementor-widget-raven-post-meta\" data-id=\"6ec9cbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-2e3b0d1 raven-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/author\/anne\/\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author\">\n\t\t\t\t\t\t\t\t\t\tAnne Gerhardt\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-072d088 raven-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date\">\n\t\t\t\t\t\t\t\t\t\t23. august 2018\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae904df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae904df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e2a7e9e\" data-id=\"4e2a7e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553ddaec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"553ddaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hvis du har l\u00e6st lidt popul\u00e6rlitteratur inden for adf\u00e6rdsgenren, kan du helt sikkert genkende dette:<\/p><p style=\"font-style: inherit;\"><em style=\"font-weight: inherit;\">\u201dG\u00f8r det nemt for din modtager at g\u00f8re\u00a0<u>det<\/u>\u00a0rigtige. Tal til deres system 1. P\u00e5 den m\u00e5de kan de tr\u00e6ffe beslutninger uden at bruge <\/em><em>un\u00f8digt system 2-energi<\/em><em> p\u00e5 det.\u201d<\/em><\/p><p style=\"font-style: inherit;\">Og det er skriften p\u00e5 v\u00e6ggen mange steder, n\u00e5r der bliver skrevet og fortalt om nudging og adf\u00e6rdsteori.<\/p><p style=\"font-style: inherit;\">Lyder system 1 og 2 som noget fra en fysiktime i folkeskolen? S\u00e5 skal du nok lige have en kort opsummering:<\/p><p style=\"font-style: inherit;\">Grundl\u00e6ggende har vi mennesker to systemer, vi tr\u00e6ffer beslutninger med: System 1, som er hurtigt og intuitivt, og system 2, som er langsomt og kontrolleret. Vores intuitive system 1 st\u00e5r bag de fleste af dagens beslutninger. Det er det, der s\u00f8rger for, at vi lyner jakken, selvom vi f\u00f8rer en faglig samtale, mens vi er p\u00e5 vej ud ad d\u00f8ren.<\/p><p>System 2 tager sig derimod af de mere reflekterede beslutninger, s\u00e5som at g\u00f8re sig umage med at forst\u00e5 teorien om system 1 og 2. Eller lave en detaljeret plan for sommerfesten.<\/p><p style=\"font-style: inherit;\">Det er en udbredt misforst\u00e5else, at den hellige gral ligger begravet et sted i system 1. S\u00e5 hvis vi bare f\u00e5r folk til at handle korrekt ved hj\u00e6lp af automatpiloten i system 1, s\u00e5 er alt godt. S\u00e5 simpelt er det ikke. Pointen er at forst\u00e5 samspillet mellem system 1 og 2. Vi kan ikke rykke folk, uden at have de rationelle refleksioner i system 2 med i ligningen.<\/p><h2>Den nemme vej er ikke den nemmeste vej<\/h2><p style=\"font-style: inherit;\">Hver gang jeg er i 7-Eleven oplever jeg, at folk st\u00e5r med deres mobiltelefon i h\u00e5nden, mens de venter i k\u00f8en. N\u00e5r det s\u00e5 bliver deres tur, pakker de mobiltelefonen v\u00e6k og finder deres Dankort frem.<\/p><p style=\"font-style: inherit;\">Det er jo ikke en rationel beslutning, og det er for de fleste heller ikke det objektivt nemmeste valg \u2013 men det er det, de selv\u00a0<em style=\"font-weight: inherit;\">opfatter<\/em>\u00a0som det nemmeste. De kunne jo lige s\u00e5 godt have betalt med deres mobiltelefon. Men de v\u00e6lger at g\u00f8re det, de plejer, selvom det rent objektivt ville v\u00e6re noget nemmere bare at bruge den telefon, de alligevel st\u00e5r med i h\u00e5nden. Og det mudrer jo immerv\u00e6k billedet af, at vi bare kan f\u00e5 folk til at tr\u00e6ffe en \u00f8nsket beslutning ved at vise dem den objektivt nemme l\u00f8sning \u2019ovre i system 1\u2019.<\/p><p style=\"font-style: inherit;\">Derfor kan vi heller ikke p\u00e5 forh\u00e5nd beslutte, hvad udfordringen er, n\u00e5r vi pr\u00f8ver at f\u00e5 nogen til at g\u00f8re tingene p\u00e5 en ny m\u00e5de. Vi er n\u00f8dt til at betragte system 1 og 2 som systemer, der fungerer i samspil med hinanden og begge er i stand til at tr\u00e6ffe komplekse og sofistikerede beslutninger.<\/p><p style=\"font-style: inherit;\">Lad mig eksempelvis fremh\u00e6ve nogle hensigtsm\u00e6ssige opm\u00e6rksomhedsnudges, som du helt sikkert kender. Lad os kalde dem system 2-nudges:<\/p><ol><li>bilens sikkerhedsselealarm<\/li><li>tandl\u00e6gens SMS-reminders<\/li><li>Pop-up-boksen: \u201dEr du sikker p\u00e5, at du vil slette alt indhold p\u00e5 din iphone?\u201d<\/li><\/ol><p style=\"font-style: inherit;\">Pointen er, at det er konteksten for adf\u00e6rdsproblemet, der b\u00f8r afg\u00f8re, hvilket nudge man v\u00e6lger.<\/p><p style=\"font-style: inherit;\">Der hvor rigtig mange g\u00e5r galt i byen, er, n\u00e5r de f\u00e5r en pr\u00e6ference for et af de to systemer. De romantiserer tanken om frit at kunne manipulere beslutningsprocesser hos den enkelte frem og tilbage mellem systemerne. Typisk er dr\u00f8mmen, at man \u2019lige kan nudge\u2019 modtagere frem til en beslutning, der nemt kan tr\u00e6ffes i system 1. Men det er en banalisering af begreberne, som vidner om en manglende forst\u00e5else for dem.<\/p><h2 style=\"font-style: inherit;\">Hvad s\u00f8ren kan man s\u00e5 g\u00f8re?<\/h2><p style=\"font-style: inherit;\">Vi er ganske enkelt n\u00f8dt til at blive klogere p\u00e5 flere ubekendte i ligningen, hvis vi \u00f8nsker at puffe til folks pr\u00e6ferencer eller vaner. System 1 og 2 er ikke kun \u2019sort\/hvidt\u2019. Begreberne kan hj\u00e6lpe os med at beskrive menneskers pr\u00e6ferencer, men de kan ikke hj\u00e6lpe os til p\u00e5 forh\u00e5nd at beslutte, hvad udfordringen er.<\/p><p style=\"font-style: inherit;\">Vi skal blive klogere p\u00e5 to typer adf\u00e6rd: Selvopfattet vs. reel adf\u00e6rd. Din m\u00e5lgruppes selvopfattede adf\u00e6rd er den adf\u00e6rd, m\u00e5lgruppen selv mener at have. Den reelle adf\u00e6rd er den rent observerbare adf\u00e6rd. Det er en vigtig forskel.<\/p><p style=\"font-style: inherit;\">Et godt eksempel er en simpel statistik: 84 % af alle bilister mener selv, at de k\u00f8rer bedre i bil end gennemsnittet. Det er en logisk umulighed. S\u00e5 hvis vi skal forbedre bilisters adf\u00e6rd, skal vi forbi denne tendens til lidt overoptimistiske selvvurderinger. For der er sj\u00e6ldent overensstemmelse mellem selvopfattet og reel adf\u00e6rd.<\/p><p style=\"font-style: inherit;\">Hvis vi vender tilbage til k\u00f8en i 7-Eleven, s\u00e5 vil jeg v\u00e6dde med, at langt de fleste ville mene, at de betaler p\u00e5 den nemmeste m\u00e5de. Det ved vi bare, at de ikke g\u00f8r, og s\u00e5 ved vi pludselig ogs\u00e5, hvor problemet starter: Kunderne ved slet ikke, at de har et problem. S\u00e5 det skal vi alts\u00e5 have dem til at indse og reflektere over. Og det g\u00f8r vi ikke bare ved at \u2019lave mere system 1\u2019. Det g\u00f8r vi ved at unders\u00f8ge deres bev\u00e6ggrunde og finde ud af, hvad der st\u00e5r i vejen for, at de \u00e6ndrer vane.<\/p><h2 style=\"font-style: inherit;\">En historie om marmelade<\/h2><p style=\"font-style: inherit;\">M\u00e5ske kender du til \u201d<a href=\"https:\/\/broblog.dk\/hvad-marmelade-kan-laere-dig-om-pensionsopsparinger\/\" target=\"_blank\" rel=\"noopener\">marmeladeeksperimentet<\/a>\u201d?<\/p><p style=\"font-style: inherit;\">Kort fortalt gik eksperimentet ud p\u00e5, hvordan flere eller f\u00e6rre valgmuligheder p\u00e5virker folks beslutning om at k\u00f8be et bestemt produkt. S\u00e5 man stillede 24 forskellige slags marmelader op i en bod, hvor folk, der var ude at handle, kunne komme forbi og smage produkterne.<\/p><p style=\"font-style: inherit;\">Dagen efter stillede man p\u00e5 samme m\u00e5de en bod med smagspr\u00f8ver op \u2013 men denne gang n\u00f8jedes man med kun seks forskellige typer marmelade.<\/p><p style=\"font-style: inherit;\">Resultatet var, at folk var v\u00e6sentligt mere tilb\u00f8jelige til at k\u00f8be et glas marmelade den dag, de kun havde seks forskellige slags marmelade at v\u00e6lge mellem \u2013 faktisk op til ti gange mere.<\/p><p>Fremgangsm\u00e5den var metodisk og unders\u00f8gende. M\u00e5lgruppen blev udsat for en test, og man fandt frem til, hvad der reelt kunne \u00e6ndre deres adf\u00e6rd. I dette tilf\u00e6lde var form\u00e5let at s\u00e6lge marmelade, og det lykkedes, fordi man fandt ud af, at folk ikke havde pr\u00e6ference for mange valgmuligheder. De \u00f8nskede f\u00e5. En mindre kompleks verden, sat p\u00e5 marmeladeglasform.<\/p><p>I eksemplet undlod man at definere l\u00f8sningen, f\u00f8r unders\u00f8gelsen var p\u00e5 plads.<\/p><h2 style=\"font-style: inherit;\">Det tager faktisk mere end fem minutter at handle i adf\u00e6rdsteorien<\/h2><p style=\"font-style: inherit;\">Der er mange ting, der spiller ind, n\u00e5r vi fors\u00f8ger at p\u00e5virke folks adf\u00e6rd. I marmeladeeksemplet hj\u00e6lper det tydeligvis at begr\u00e6nse overfloden af valgmulighederne, da det er et lavinteresseprodukt, som ikke er identitetsopbyggende. Men i andre situationer vil det forholde sig modsat. Fx for cykelentusiasten, der gerne vil have 36 forskellige cykler at v\u00e6lge imellem, da det er et identitetsskabende h\u00f8jinteresseprodukt.<\/p><p style=\"font-style: inherit;\">En vigtig pointe, som stort set alle overser.<\/p><p style=\"font-style: inherit;\">Og hvis vi t\u00e6nker tilbage p\u00e5 7-Eleven, er der jo ogs\u00e5 en r\u00e6kke \u00e5rsager, der kunne v\u00e6re skyld i, hvorfor folk v\u00e6lger deres Dankort frem for mobiltelefonen som betalingsmiddel. M\u00e5ske er forbindelsen d\u00e5rlig, de har ikke downloadet de rigtige apps, de stoler ikke p\u00e5 teknologien, de ved ikke, at den findes, eller m\u00e5ske har de bare glemt det.<\/p><p style=\"font-style: inherit;\">Pointen er, vi kan ikke blot antage, at folk vil begynde at bruge vores l\u00f8sninger, bare fordi vi g\u00f8r det nemt for dem.<\/p><p style=\"font-style: inherit;\">Og derfor er det ogs\u00e5 helt essentielt, at vi tester vores l\u00f8sninger, inden vi lancerer dem. Tester, hvor de friktioner, der st\u00e5r i vejen for vores forandring, h\u00f8rer hjemme \u2013 og vigtigst af alt; tester os frem\u00a0<em style=\"font-weight: inherit;\"><strong>til<\/strong><\/em>\u00a0den rigtige l\u00f8sning i stedet for at teste\u00a0<em style=\"font-weight: inherit;\"><strong>p\u00e5<\/strong><\/em>\u00a0den rigtige l\u00f8sning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279b1371 elementor-widget elementor-widget-raven-divider\" data-id=\"279b1371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-divider\">\n\t\t\t\t<span class=\"raven-divider-line raven-divider-solid\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfa72b elementor-widget elementor-widget-raven-post-terms\" data-id=\"14cfa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-post-term-with-title\">\n\t\t\t\t\t<div class=\"jupiter-post-term-title\">\n\t\t\t\t\t\tArkiveret under: \t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"jupiterx-post-terms-widget-wrapper\" class=\"jupiterx-post-term-widget-minimal jupiterx-post-term-widget-column-0 jupiterx-post-term-widget-wrapper-default\" >\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tAdf\u00e6rdsdesign\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tDesign\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tStrategi\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34ba5 elementor-widget elementor-widget-raven-social-share\" data-id=\"2e34ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/brotest.dk\/wearebro\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f32d046\" data-id=\"4f32d046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72efa4d5 elementor-widget elementor-widget-sidebar\" data-id=\"72efa4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"jupiterx_posts-2\" class=\"jupiterx-widget widget_jupiterx_posts jupiterx_posts-2 widget_jupiterx_posts\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_title_text -->Seneste <!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><div class=\"jupiterx-widget-posts-wrapper\" data-markup-id=\"jupiterx_widget_posts_wrapper\"><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\" data-markup-id=\"jupiterx_widget_posts_link\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Helle Bro i samtale med Christian Qvick om at lede mennesker \u2013 ikke generationer \u2013 i en episode af bro fm.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Christian Qvick: om generationsledelsesmyten\" href=\"https:\/\/brotest.dk\/wearebro\/christian-qvick-om-generationsledelsesmyten\/\" data-markup-id=\"jupiterx_widget_posts_link\">Christian Qvick: om generationsledelsesmyten<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Marlene Holmgaard Fris taler i mikrofon i bro fm\u2019s podcaststudie.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab\" href=\"https:\/\/brotest.dk\/wearebro\/marlene-holmgaard-fris-om-mod-transparens-og-foelgeskab\/\" data-markup-id=\"jupiterx_widget_posts_link\">Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab<\/a><\/h4><\/div><\/div><\/div><!-- close output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span><div id=\"categories-3\" class=\"jupiterx-widget widget_categories categories-3 widget_categories\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_categories][_categories-3]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_title_text -->Kategorier<!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] -->\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">Adf\u00e6rdsdesign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-47\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">Copywriting<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-50\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">Design<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\">Effektivitet<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-51\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\">Forandringer<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">Kommunikation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-55\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/krisehaandtering\/\">Kriseh\u00e5ndtering<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/ledelse\/\">Ledelse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">Organisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\">Podcasts<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-49\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/projekt\/\">Projekt<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-53\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/retorik\/\">Retorik<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-54\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/sociale-medier\/\">Sociale medier<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">Strategi<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/team\/\">Team<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<!-- close output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21904d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21904d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142c4c29\" data-id=\"142c4c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358f0364 elementor-widget elementor-widget-heading\" data-id=\"358f0364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se mere ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f86460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f86460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b215c\" data-id=\"28b215c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300ecf50 elementor-widget elementor-widget-heading\" data-id=\"300ecf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1facb94f raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"1facb94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"6767\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg\" class=\"attachment-full size-full wp-image-8041\" alt=\"Solbriller ligger p\u00e5 bord. I reflektionen st\u00e5r en medarbejder ved computeren.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"8040\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\">Skriv et autosvar, der arbejder for dig i ferien<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\" rel=\"tag\">Copywriting<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Arrogant, bitter eller branding-bevidst? Dit autosvar fort\u00e6ller en del om dig. I dette indl\u00e6g f\u00e5r du tips til at skrive et godt og personligt et af slagsen. <\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757fe04e\" data-id=\"757fe04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74006a15 elementor-widget elementor-widget-heading\" data-id=\"74006a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d4ab9 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"705d4ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"6767\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg\" class=\"attachment-full size-full wp-image-10598\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"10597\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\" rel=\"tag\">Podcasts<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Maria Anker Andersen fort\u00e6ller om f\u00e6llesskaber, der former den n\u00e6ste generation af ledere.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c7e8afb\" data-id=\"3c7e8afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2603e927 elementor-widget elementor-widget-heading\" data-id=\"2603e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce61d raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"608ce61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"6767\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg\" class=\"attachment-full size-full wp-image-4942\" alt=\"Derfor udviklede \u00d8rsted en ny tone of voice, som skulle bringe dem t\u00e6ttere p\u00e5 danskerne og g\u00f8re kommunikationen udadtil mindre distanceret.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4940\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\">Ny tone of voice i \u00d8rsted<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/portfolio-category\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">bro oversatte principperne fra \u00d8rsteds nye tone of voice til v\u00e6rkt\u00f8jer og skrivetips i et workshop-forl\u00f8b for medarbejderne i deres fem kommunikationsteams.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d0bf49 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d0bf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e40d1ce\" data-id=\"6e40d1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2eb75213\" data-id=\"2eb75213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721f8af0 raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"721f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-300x300.jpg\" alt=\"Marie Hemmingsen\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1864dd0b\" data-id=\"1864dd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13b73 elementor-widget elementor-widget-heading\" data-id=\"8c13b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c452a4 elementor-widget elementor-widget-raven-post-meta\" data-id=\"47c452a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0b65 elementor-widget elementor-widget-text-editor\" data-id=\"89b0b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15309412 elementor-widget elementor-widget-raven-button\" data-id=\"15309412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/broblog.dk\/vores-team\/anne-gerhardt\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-761213d2\" data-id=\"761213d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner. Viden om system 1 og 2 er ikke nok.<\/p>\n","protected":false},"author":14,"featured_media":7314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,50,39],"tags":[33],"class_list":["post-6767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adfaerdsdesign","category-design","category-strategi","tag-indlaeg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori &#8211; bro<\/title>\n<meta name=\"description\" content=\"Viden om system 1 og 2 er ikke nok. Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori &#8211; bro\" \/>\n<meta property=\"og:description\" content=\"Viden om system 1 og 2 er ikke nok. Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/\" \/>\n<meta property=\"og:site_name\" content=\"bro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearebro.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T09:12:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T11:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/broblog.dk\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Gerhardt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Gerhardt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/\"},\"author\":{\"name\":\"Anne Gerhardt\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/2557229e939d10d24de0413b4a378783\"},\"headline\":\"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori\",\"datePublished\":\"2018-08-23T09:12:37+00:00\",\"dateModified\":\"2024-04-11T11:47:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/\"},\"wordCount\":1432,\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg\",\"keywords\":[\"Indl\u00e6g\"],\"articleSection\":[\"Adf\u00e6rdsdesign\",\"Design\",\"Strategi\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/\",\"url\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/\",\"name\":\"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori &#8211; bro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg\",\"datePublished\":\"2018-08-23T09:12:37+00:00\",\"dateModified\":\"2024-04-11T11:47:57+00:00\",\"description\":\"Viden om system 1 og 2 er ikke nok. Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Forst\u00e5 samspillet mellem system 1 og 2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Fors\",\"item\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"name\":\"bro\",\"description\":\"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/broblog.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\",\"name\":\"bro\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"bro\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearebro.dk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebro\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vierbro\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/2557229e939d10d24de0413b4a378783\",\"name\":\"Anne Gerhardt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/wp-content\\\/uploads\\\/portrait_anne-96x96.jpg\",\"url\":\"https:\\\/\\\/broblog.dk\\\/wp-content\\\/uploads\\\/portrait_anne-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/broblog.dk\\\/wp-content\\\/uploads\\\/portrait_anne-96x96.jpg\",\"caption\":\"Anne Gerhardt\"},\"description\":\"Anne arbejder dels med team- og ledelsesudvikling, dels med professionalisering af dialoger. I begge dele er omdrejningspunktet samarbejde, resultater og gennemslagskraft. Anne har bl.a. l\u00f8st opgaver for FOA, ATP og Novo Nordisk, og s\u00e5 underviser hun b\u00e5de p\u00e5\u00a0bros kommunikations- og nudginguddannelse.\",\"sameAs\":[\"https:\\\/\\\/broblog.dk\\\/vores-team\\\/anne-gerhardt\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/annegerhardt\\\/\"],\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/author\\\/anne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori &#8211; bro","description":"Viden om system 1 og 2 er ikke nok. Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"da_DK","og_type":"article","og_title":"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori &#8211; bro","og_description":"Viden om system 1 og 2 er ikke nok. Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner.","og_url":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/","og_site_name":"bro","article_publisher":"https:\/\/www.facebook.com\/wearebro.dk\/","article_published_time":"2018-08-23T09:12:37+00:00","article_modified_time":"2024-04-11T11:47:57+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/broblog.dk\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg","type":"image\/jpeg"}],"author":"Anne Gerhardt","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Anne Gerhardt","Estimeret l\u00e6setid":"10 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#article","isPartOf":{"@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/"},"author":{"name":"Anne Gerhardt","@id":"https:\/\/broblog.dk\/#\/schema\/person\/2557229e939d10d24de0413b4a378783"},"headline":"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori","datePublished":"2018-08-23T09:12:37+00:00","dateModified":"2024-04-11T11:47:57+00:00","mainEntityOfPage":{"@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/"},"wordCount":1432,"publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"image":{"@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg","keywords":["Indl\u00e6g"],"articleSection":["Adf\u00e6rdsdesign","Design","Strategi"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/","url":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/","name":"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori &#8211; bro","isPartOf":{"@id":"https:\/\/broblog.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#primaryimage"},"image":{"@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg","datePublished":"2018-08-23T09:12:37+00:00","dateModified":"2024-04-11T11:47:57+00:00","description":"Viden om system 1 og 2 er ikke nok. Det kr\u00e6ver masser af indsigt i m\u00e5lgruppen at skabe effektive nudges og \u00e6ndre vaner.","breadcrumb":{"@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#primaryimage","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Den-mest-udbredte-misforstaaelse-omadfaerdsteori.jpg","width":1920,"height":1080,"caption":"Forst\u00e5 samspillet mellem system 1 og 2"},{"@type":"BreadcrumbList","@id":"https:\/\/broblog.dk\/den-mest-udbredte-misforstaaelse-om-adfaerdsteori\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Fors","item":"https:\/\/brotest.dk\/wearebro\/"},{"@type":"ListItem","position":2,"name":"Den mest udbredte misforst\u00e5else om adf\u00e6rdsteori"}]},{"@type":"WebSite","@id":"https:\/\/broblog.dk\/#website","url":"https:\/\/broblog.dk\/","name":"bro","description":"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign","publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/broblog.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/broblog.dk\/#organization","name":"bro","url":"https:\/\/broblog.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","width":1920,"height":1080,"caption":"bro"},"image":{"@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearebro.dk\/","https:\/\/www.linkedin.com\/company\/wearebro\/","https:\/\/www.instagram.com\/vierbro\/"]},{"@type":"Person","@id":"https:\/\/broblog.dk\/#\/schema\/person\/2557229e939d10d24de0413b4a378783","name":"Anne Gerhardt","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/wp-content\/uploads\/portrait_anne-96x96.jpg","url":"https:\/\/broblog.dk\/wp-content\/uploads\/portrait_anne-96x96.jpg","contentUrl":"https:\/\/broblog.dk\/wp-content\/uploads\/portrait_anne-96x96.jpg","caption":"Anne Gerhardt"},"description":"Anne arbejder dels med team- og ledelsesudvikling, dels med professionalisering af dialoger. I begge dele er omdrejningspunktet samarbejde, resultater og gennemslagskraft. Anne har bl.a. l\u00f8st opgaver for FOA, ATP og Novo Nordisk, og s\u00e5 underviser hun b\u00e5de p\u00e5\u00a0bros kommunikations- og nudginguddannelse.","sameAs":["https:\/\/broblog.dk\/vores-team\/anne-gerhardt\/","https:\/\/www.linkedin.com\/in\/annegerhardt\/"],"url":"https:\/\/brotest.dk\/wearebro\/author\/anne\/"}]}},"_links":{"self":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/6767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/comments?post=6767"}],"version-history":[{"count":26,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/6767\/revisions"}],"predecessor-version":[{"id":7624,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/6767\/revisions\/7624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media\/7314"}],"wp:attachment":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media?parent=6767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/categories?post=6767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/tags?post=6767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}