{"id":6802,"date":"2023-11-02T13:58:47","date_gmt":"2023-11-02T12:58:47","guid":{"rendered":"https:\/\/broblog.dk\/?p=6802"},"modified":"2024-01-29T13:59:53","modified_gmt":"2024-01-29T12:59:53","slug":"vi-anerkender-ikke-laengere-jeres-overskrifter","status":"publish","type":"post","link":"https:\/\/brotest.dk\/wearebro\/vi-anerkender-ikke-laengere-jeres-overskrifter\/","title":{"rendered":"Vi anerkender ikke l\u00e6ngere jeres overskrifter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6802\" class=\"elementor elementor-6802\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59aaf9c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59aaf9c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2430fd0f\" data-id=\"2430fd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63c069c4\" data-id=\"63c069c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e75df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e75df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dec35cd\" data-id=\"6dec35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebee572 elementor-widget elementor-widget-raven-post-title\" data-id=\"5ebee572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">Vi anerkender ikke l\u00e6ngere jeres overskrifter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9cbe1 elementor-widget elementor-widget-raven-post-meta\" data-id=\"6ec9cbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-2e3b0d1 raven-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/author\/marie-hemmingsen\/\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-072d088 raven-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date\">\n\t\t\t\t\t\t\t\t\t\t02. november 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae904df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae904df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e2a7e9e\" data-id=\"4e2a7e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553ddaec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"553ddaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>November er Bogforum-m\u00e5ned. Atter tid til at f\u00e5 tegnet en krusedulle i din Jussi Adler-Olsen-bog og overv\u00e6re talks med de ypperste navne p\u00e5 den danske litter\u00e6re scene. Vanen tro er mangfoldigheden blandt de optr\u00e6dende i top. Hvilket andet sted kan du tr\u00e6ffe Lars Hjortsh\u00f8j, Gurli Gris og Ghita N\u00f8rby p\u00e5 \u00e9n og samme weekend?<\/p><p>Alsidigheden i bogtitlerne er til geng\u00e6ld s\u00e5 som s\u00e5. Lovlig mange vil gerne provokere \u2013 og s\u00e5 risikerer det jo at blive knap s\u00e5 originalt. Derfor serverer jeg sidst i dette indl\u00e6g seks tips til \u201dheadline hacking\u201d som inspiration til forfattere og alle andre, der gerne vil skrive f\u00e6ngende overskrifter.<\/p><p>Men f\u00f8rst en lynanalyse af tidens titeltrend.<\/p><h2>Lidt af en lussing<\/h2><p>De seneste \u00e5r har budt p\u00e5 masser af b\u00f8ger, der sparker d\u00f8ren ind og tr\u00e6der deres l\u00e6sere over t\u00e6erne. Helt uden at bruge d\u00f8rm\u00e5tten f\u00f8rst. Jeg n\u00e6vner i fl\u00e6ng:<\/p><p>\u201dDet hele handler ikke om dig.\u201d<\/p><p>\u201dJeg anerkender ikke l\u00e6ngere jeres autoritet.\u201d<\/p><p>\u201dPissed\u00e5rlig sygepleje.\u201d<\/p><p>Og de nyeste bidrag til kanonen af polemiske overskrifter: \u201dM\u00e5 jeg v\u00e6re fri. Fem venstrefolk g\u00f8r op med systemstaten\u201d og Pernille Skippers \u201dRend mig\u201d med undertitlen: \u201dJeg har haft lyst til at sige det til mange f\u00f8r dig &#8230;\u201d.<\/p><h2>Den rasende og den kedelige<\/h2><p>Skippers titel er direkte <em>in your face<\/em>. Men hun tager den skridtet videre end Glenn Bech (ham med anti-anerkendelsen) for at pirre nysgerrigheden. Og v\u00e6r \u00e6rlig: Har du ikke bare en lille smule lyst til at vide, hvem Pernille Skipper vil rende?<\/p><p>Til sammenligning kunne vi jo sl\u00e5 et slag forbi den politiske modgr\u00f8ft: I juni udgave Alex Vanopslagh \u201dVejen til ansvar\u201d. En titel, der ikke tager de store chancer, men faktisk bev\u00e6ger sig lige ud ad klich\u00e9ernes landevej, hvor vi kan st\u00f8de p\u00e5 b\u00e5de \u201dVejen til tr\u00e6ldom\u201d af Friedrich Hayek og \u201dVejen til frihed\u201d af Nelson Mandela.<\/p><p>Hvis ikke titlerne \u201dVejen til sejr\u201d og \u201dVejen til helvede\u201d allerede findes, s\u00e5 ligger de helt sikkert og putter sig i en bogforl\u00e6ggers kommodeskuffe, klar til at blive hevet frem n\u00e6ste gang en politiker har nedf\u00e6ldet sine erindringer.<\/p><h2>Som titel, s\u00e5 indhold<\/h2><p>En god titel skal afspejle indholdet, og p\u00e5 den m\u00e5de har b\u00e5de Skipper og Vanopslag best\u00e5et.<\/p><p>\u201dRend mig\u201d lover ikke noget, den ikke kan holde. Bogen er et opr\u00e5b, der s\u00e6tter fokus p\u00e5 ulighed mellem k\u00f8nnene. \u201dVejen til ansvar\u201d er ogs\u00e5 et slags opr\u00e5b. Den lover godt nok ikke b\u00e5l og brand. Men den opfordrer til klassiske dyder og individuelt ansvar.<\/p><p>P\u00e5 deres egne pr\u00e6misser fungerer titlerne alts\u00e5 up\u00e5klageligt. De g\u00f8r det, en god titel skal g\u00f8re. Hvad de har i slagkraft og indhold, mangler de m\u00e5ske til geng\u00e6ld i originalitet. Og det bringer os videre til de gode r\u00e5d.<\/p><h2>Hack din overskrift<\/h2><p>Tjek til, at overskriften skal v\u00e6re sigende for indholdet. Men hvad f\u00e5r dig til at gribe ud efter bogen i en blanding af forargelse og nysgerrighed, n\u00e5r du bliver m\u00f8dt af \u201dRend mig\u201d p\u00e5 hylden i F\u00f8tex\u2019 bogsektion? Og hvordan f\u00e5r vi dig til at l\u00e6se vores blogindl\u00e6g?<\/p><p>En del af svaret er naturligvis: med en f\u00e6ngende overskrift.<\/p><p>I <strong>bro<\/strong> tyr vi j\u00e6vnligt til en gammel traver: \u2019Headline Hacks\u2019 udviklet af blogguruen Jon Morrow. Hans komplette guide kan du l\u00e6se <a href=\"http:\/\/www.cormacmoore.com\/wp-content\/uploads\/2013\/12\/Headline-Hacks-08-18-2012.pdf\">her<\/a>, men du kan ogs\u00e5 bare tage vores udpluk:<\/p><p><strong>1. Truslen: Hvad holder din l\u00e6ser v\u00e5gen om natten?<\/strong><\/p><ul><li>Advarsel: [x]<\/li><li>Den ubehagelige sandhed om [x]<\/li><\/ul><p><strong>2. Fejl: Noget, din l\u00e6ser bare <u>m\u00e5\u00a0<\/u>fikse for ikke at se dum ud<\/strong><\/p><ul><li>5 fejl, du beg\u00e5r, n\u00e5r du [x]<\/li><li>Hvis du ogs\u00e5 g\u00f8r [x], s\u00e5 er du p\u00e5 vildspor<\/li><\/ul><p><strong>3. Zen: Lov din l\u00e6ser et lettere liv<\/strong><\/p><ul><li>F\u00e5 styr p\u00e5 [x] en gang for alle<\/li><li>V\u00e6rsgo: Vi giver dig genvejstasten til [x]<\/li><\/ul><p><strong>4. S\u00e5dan: Hvordan, hvordan, hvordan<\/strong><\/p><ul><li>S\u00e5dan bliver du bedre til [x]<\/li><li>S\u00e5dan lykkedes det os at [x]<\/li><\/ul><p><strong>5. Lister: L\u00e6serne elsker dem!<\/strong><\/p><ul><li>7 gode r\u00e5d til [x]<\/li><li>Med disse 5 simple teknikker kan du [x]<\/li><\/ul><p><strong>6. Piggy back: Rid p\u00e5 ryggen af de kendte<\/strong><\/p><ul><li>Hvad [x] kan l\u00e6re dig om [y]<\/li><li>Hemmeligheden bag [x]<\/li><\/ul><h2>Hvad anerkender vi s\u00e5?<\/h2><p>Hvis vi k\u00f8rer Glenn Bechs bog gennem overskriftsmaskinen, s\u00e5 kunne den jo jf. r\u00e5d #1 hedde: \u201dDen ubehagelige sandhed om klassesamfundet\u201d. D\u00e9n titel opfylder samtidig kravet om at d\u00e6kke indholdet \u2013 og pirrer nysgerrigheden.<\/p><p>God forn\u00f8jelse med at f\u00e5 signeret dit eksemplar af \u201dSyv m2 med l\u00e5s\u201d (det sidste bind i Afdeling Q-serien). Og n\u00e5r det er blevet din tur til en akavet hyggesludder med Jussi, s\u00e5 hils og sig, at <strong>bro<\/strong> er kommet p\u00e5 en alternativ titel til hans seneste v\u00e6rk:<\/p><p>\u201dHvad s\u00f8mpistolsagen kan l\u00e6re dig om Carl M\u00f8rck\u201d (og det var r\u00e5d #6).<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279b1371 elementor-widget elementor-widget-raven-divider\" data-id=\"279b1371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-divider\">\n\t\t\t\t<span class=\"raven-divider-line raven-divider-solid\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfa72b elementor-widget elementor-widget-raven-post-terms\" data-id=\"14cfa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-post-term-with-title\">\n\t\t\t\t\t<div class=\"jupiter-post-term-title\">\n\t\t\t\t\t\tArkiveret under: \t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"jupiterx-post-terms-widget-wrapper\" class=\"jupiterx-post-term-widget-minimal jupiterx-post-term-widget-column-0 jupiterx-post-term-widget-wrapper-default\" >\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tBranding\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tCopywriting\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tKommunikation\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34ba5 elementor-widget elementor-widget-raven-social-share\" data-id=\"2e34ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/brotest.dk\/wearebro\/vi-anerkender-ikke-laengere-jeres-overskrifter\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"Vi anerkender ikke l\u00e6ngere jeres overskrifter\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/boeger-3-UDVALGT.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f32d046\" data-id=\"4f32d046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72efa4d5 elementor-widget elementor-widget-sidebar\" data-id=\"72efa4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"jupiterx_posts-2\" class=\"jupiterx-widget widget_jupiterx_posts jupiterx_posts-2 widget_jupiterx_posts\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_title_text -->Seneste <!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><div class=\"jupiterx-widget-posts-wrapper\" data-markup-id=\"jupiterx_widget_posts_wrapper\"><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\" data-markup-id=\"jupiterx_widget_posts_link\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Helle Bro i samtale med Christian Qvick om at lede mennesker \u2013 ikke generationer \u2013 i en episode af bro fm.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Christian Qvick: om generationsledelsesmyten\" href=\"https:\/\/brotest.dk\/wearebro\/christian-qvick-om-generationsledelsesmyten\/\" data-markup-id=\"jupiterx_widget_posts_link\">Christian Qvick: om generationsledelsesmyten<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Marlene Holmgaard Fris taler i mikrofon i bro fm\u2019s podcaststudie.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab\" href=\"https:\/\/brotest.dk\/wearebro\/marlene-holmgaard-fris-om-mod-transparens-og-foelgeskab\/\" data-markup-id=\"jupiterx_widget_posts_link\">Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab<\/a><\/h4><\/div><\/div><\/div><!-- close output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span><div id=\"categories-3\" class=\"jupiterx-widget widget_categories categories-3 widget_categories\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_categories][_categories-3]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_title_text -->Kategorier<!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] -->\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">Adf\u00e6rdsdesign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-47\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">Copywriting<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-50\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">Design<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\">Effektivitet<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-51\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\">Forandringer<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">Kommunikation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-55\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/krisehaandtering\/\">Kriseh\u00e5ndtering<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/ledelse\/\">Ledelse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">Organisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\">Podcasts<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-49\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/projekt\/\">Projekt<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-53\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/retorik\/\">Retorik<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-54\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/sociale-medier\/\">Sociale medier<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">Strategi<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/team\/\">Team<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<!-- close output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21904d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21904d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142c4c29\" data-id=\"142c4c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358f0364 elementor-widget elementor-widget-heading\" data-id=\"358f0364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se mere ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f86460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f86460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b215c\" data-id=\"28b215c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300ecf50 elementor-widget elementor-widget-heading\" data-id=\"300ecf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1facb94f raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"1facb94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"6802\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg\" class=\"attachment-full size-full wp-image-8041\" alt=\"Solbriller ligger p\u00e5 bord. I reflektionen st\u00e5r en medarbejder ved computeren.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"8040\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\">Skriv et autosvar, der arbejder for dig i ferien<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\" rel=\"tag\">Copywriting<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Arrogant, bitter eller branding-bevidst? Dit autosvar fort\u00e6ller en del om dig. I dette indl\u00e6g f\u00e5r du tips til at skrive et godt og personligt et af slagsen. <\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757fe04e\" data-id=\"757fe04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74006a15 elementor-widget elementor-widget-heading\" data-id=\"74006a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d4ab9 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"705d4ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"6802\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg\" class=\"attachment-full size-full wp-image-10598\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"10597\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\" rel=\"tag\">Podcasts<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Maria Anker Andersen fort\u00e6ller om f\u00e6llesskaber, der former den n\u00e6ste generation af ledere.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c7e8afb\" data-id=\"3c7e8afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2603e927 elementor-widget elementor-widget-heading\" data-id=\"2603e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce61d raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"608ce61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"6802\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg\" class=\"attachment-full size-full wp-image-4942\" alt=\"Derfor udviklede \u00d8rsted en ny tone of voice, som skulle bringe dem t\u00e6ttere p\u00e5 danskerne og g\u00f8re kommunikationen udadtil mindre distanceret.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4940\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\">Ny tone of voice i \u00d8rsted<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/portfolio-category\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">bro oversatte principperne fra \u00d8rsteds nye tone of voice til v\u00e6rkt\u00f8jer og skrivetips i et workshop-forl\u00f8b for medarbejderne i deres fem kommunikationsteams.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d0bf49 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d0bf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e40d1ce\" data-id=\"6e40d1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2eb75213\" data-id=\"2eb75213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721f8af0 raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"721f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-300x300.jpg\" alt=\"Marie Hemmingsen\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1864dd0b\" data-id=\"1864dd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13b73 elementor-widget elementor-widget-heading\" data-id=\"8c13b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c452a4 elementor-widget elementor-widget-raven-post-meta\" data-id=\"47c452a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0b65 elementor-widget elementor-widget-text-editor\" data-id=\"89b0b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15309412 elementor-widget elementor-widget-raven-button\" data-id=\"15309412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/broblog.dk\/vores-team\/marie-hemmingsen\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-761213d2\" data-id=\"761213d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I anledning af \u00e5rets Bogforum kigger vi n\u00e6rmere p\u00e5 tidens trend med polemiske bogtitler og sl\u00e5r et slag for en gammel traver: headline hacking.<\/p>\n","protected":false},"author":4,"featured_media":6817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,47,37],"tags":[33],"class_list":["post-6802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-copywriting","category-kommunikation","tag-indlaeg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vi anerkender ikke l\u00e6ngere jeres overskrifter &#8211; bro<\/title>\n<meta name=\"description\" content=\"Titeltrends i bogbranchen: Provokation er i h\u00f8j kurs, men det kan blive for meget af det gode, n\u00e5r forfattere bliver lidt for originale.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi anerkender ikke l\u00e6ngere jeres overskrifter &#8211; bro\" \/>\n<meta property=\"og:description\" content=\"Titeltrends i bogbranchen: Provokation er i h\u00f8j kurs, men det kan blive for meget af det gode, n\u00e5r forfattere bliver lidt for originale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/broblog.dk\/vi-anerkender-ikke-laengere-jeres-overskrifter\/\" \/>\n<meta property=\"og:site_name\" content=\"bro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearebro.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T12:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T12:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/broblog.dk\/wp-content\/uploads\/boeger-3-UDVALGT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Hemmingsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Hemmingsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/vi-anerkender-ikke-laengere-jeres-overskrifter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/vi-anerkender-ikke-laengere-jeres-overskrifter\\\/\"},\"author\":{\"name\":\"Marie Hemmingsen\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/3bb18eac8e553b6ed08f96a155c7cf79\"},\"headline\":\"Vi anerkender ikke l\u00e6ngere jeres overskrifter\",\"datePublished\":\"2023-11-02T12:58:47+00:00\",\"dateModified\":\"2024-01-29T12:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/vi-anerkender-ikke-laengere-jeres-overskrifter\\\/\"},\"wordCount\":957,\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/vi-anerkender-ikke-laengere-jeres-overskrifter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/boeger-3-UDVALGT.jpg\",\"keywords\":[\"Indl\u00e6g\"],\"articleSection\":[\"Branding\",\"Copywriting\",\"Kommunikation\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/vi-anerkender-ikke-laengere-jeres-overskrifter\\\/\",\"url\":\"https:\\\/\\\/broblog.dk\\\/vi-anerkender-ikke-laengere-jeres-overskrifter\\\/\",\"name\":\"Vi anerkender ikke l\u00e6ngere jeres overskrifter &#8211; 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