{"id":7129,"date":"2019-02-06T11:29:02","date_gmt":"2019-02-06T10:29:02","guid":{"rendered":"https:\/\/broblog.dk\/?p=7129"},"modified":"2024-02-20T15:19:18","modified_gmt":"2024-02-20T14:19:18","slug":"hvorfor-klassisk-kommunikation-er-din-bedste-ven-i-en-foranderlig-verden","status":"publish","type":"post","link":"https:\/\/brotest.dk\/wearebro\/hvorfor-klassisk-kommunikation-er-din-bedste-ven-i-en-foranderlig-verden\/","title":{"rendered":"Hvorfor klassisk kommunikation er din bedste ven i en foranderlig verden"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7129\" class=\"elementor elementor-7129\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59aaf9c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59aaf9c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2430fd0f\" data-id=\"2430fd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63c069c4\" data-id=\"63c069c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e75df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e75df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dec35cd\" data-id=\"6dec35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebee572 elementor-widget elementor-widget-raven-post-title\" data-id=\"5ebee572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">Hvorfor klassisk kommunikation er din bedste ven i en foranderlig verden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9cbe1 elementor-widget elementor-widget-raven-post-meta\" data-id=\"6ec9cbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-2e3b0d1 raven-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/author\/eva\/\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author\">\n\t\t\t\t\t\t\t\t\t\tEva Rieks\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-072d088 raven-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date\">\n\t\t\t\t\t\t\t\t\t\t06. februar 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae904df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae904df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e2a7e9e\" data-id=\"4e2a7e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553ddaec elementor-widget elementor-widget-text-editor\" data-id=\"553ddaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"contentBlock contentBlock-copy clearfix\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><div class=\"contentBlock-copy-text\"><p>Verden er foranderlig, og organisationer er i konstant bev\u00e6gelse. Det kunne umiddelbart v\u00e6re en udfordring for klassiske kommunikationsdyder som budskabshierarkier og kernefort\u00e6llinger \u2013 for hvordan kan vi l\u00e6gge os fast p\u00e5 noget, n\u00e5r omgivelser og omst\u00e6ndigheder hele tiden \u00e6ndrer sig?<\/p><p>Det kan vi faktisk godt. Og vi skal stadig g\u00f8re det. S\u00e5 l\u00e6nge vi husker nogle grundl\u00e6ggende principper om forandringer og menneskene, der er involveret i dem.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contentBlock contentBlock-copy clearfix prev--copy\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><h2 class=\"contentBlock-copy-title\">En uvis fremtid<\/h2><div class=\"contentBlock-copy-text\"><p>I\u00a0<strong>bro<\/strong>\u00a0arbejder vi ofte med at kommunikere forandringer \u2013 ogs\u00e5 forandringer, som vi ikke helt konkret kender omfanget, indholdet og konsekvensen af, og som m\u00e5ske er rigtig l\u00e6nge undervejs. Nogle gange op til flere \u00e5r.<\/p><p>Den usikkerhed er et vilk\u00e5r i dagens kommunikationsopgaver. Men hvad hulen skal du sige, der sker i n\u00e6ste kvartal, n\u00e5r du endnu ikke kender hverken omfang eller konkrete leverancer?<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contentBlock contentBlock-copy clearfix prev--copy\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><h2 class=\"contentBlock-copy-title\">Lav en klassisk god strategi \u2013 men g\u00f8r noget ved rammen<\/h2><div class=\"contentBlock-copy-text\"><p>Det er her, de klassiske kommunikationsdyder kommer ind i billedet.<\/p><p>For i bund og grund g\u00f8r du det, som du altid g\u00f8r:\u00a0<a href=\"https:\/\/broblog.dk\/saadan-laver-du-en-virkelig-god-kommunikationsstrategi\/\">udarbejder en virkelig god kommunikationsstrategi<\/a>, der opridser m\u00e5l, form\u00e5l, m\u00e5lgrupper, budskaber, interessenter og alt andet fra din kommunikationsbibel.<\/p><p>Men du g\u00f8r det ud fra en anden rammes\u00e6tning og en anden forventningsafstemning. Og du g\u00f8r b\u00e5de dig selv og andre opm\u00e6rksom p\u00e5, at strategi, planer og budskaber vil \u00e6ndre sig undervejs. Muligvis drastisk. For intet er statisk i den agile\/forandringsparate\/dynamiske\/smidige\/ omstillingsparate\/[inds\u00e6t andet buzzword] verden.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contentBlock contentBlock-copy clearfix prev--copy\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><h2 class=\"contentBlock-copy-title\">Lad v\u00e6re at overs\u00e6lge<\/h2><div class=\"contentBlock-copy-text\"><p>I forandringsprojekter vil dine budskaber og m\u00e5ske ogs\u00e5 dit store \u2019hvorfor\u2019 \u00e6ndre sig. N\u00e5r du arbejder med\u00a0<a href=\"https:\/\/broblog.dk\/din-kernefortaelling-er-den-vigtigste-ingrediens-i-din-kommunikation\/\">kernefort\u00e6lling og budskaber<\/a>, skal du derfor passe p\u00e5 med at love for meget. Ingen ved reelt, hvad det hele ender med, og det kan derfor kun ende i skuffelse og frustration, hvis du vinkler din kommunikation s\u00e5dan her:<\/p><p>\u201dN\u00e5r systemet er endeligt implementeret, vil vi have et system, der er second-to-none. Et sted, hvor vi kan lancere produkterne langt hurtigere end i dag, og hvor kunderne kan f\u00e5 svar p\u00e5 deres sp\u00f8rgsm\u00e5l i l\u00f8bet af en time. Tilmed reducerer det omkostningerne, s\u00e5 vi bliver langt mere konkurrencedygtige.\u201d<\/p><p>Det lyder strategisk l\u00e6kkert, men meget kan ske undervejs: Chefen finder lidt for sent ud af,\u00a0at business casen p\u00e5 hurtigere produktlancering ikke er s\u00e5 god som antaget. It-udvikleren spotter halvvejs, at det ikke kan svare kunderne p\u00e5 en time, fordi det kr\u00e6ver, at I ogs\u00e5 udvikler tre andre systemer. Og konkurrenterne n\u00e5r at overhale jer indenom, fordi de fik fingre i de bedste software-udviklere i landet.<\/p><p>S\u00e5 er det op ad bakke som en sukkerkold cykelrytter p\u00e5 Col de Tourmalet at g\u00f8re den endelige leverance til en succes, selvom den sikkert har skabt visse forbedringer.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contentBlock contentBlock-copy clearfix prev--copy\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><h2 class=\"contentBlock-copy-title\">V\u00e6r realistisk og tydelig<\/h2><div class=\"contentBlock-copy-text\"><p>I stedet rammes\u00e6tter du fx s\u00e5dan her:<\/p><p>\u201dMed et projekt af dette omfang ved vi, at vi kommer til at justere m\u00e5l, leverance og p\u00e5virkning undervejs. Lige nu har vi et \u00f8nske og en formodning om, at vi med det nye system kan f\u00e5 vores produkter hurtigere p\u00e5 markedet, at vi vil kunne besvare kundernes sp\u00f8rgsm\u00e5l p\u00e5 en time \u2013 og ikke mindst at det samlet set kommer til at reducere vores omkostninger, s\u00e5 vi bliver langt mere konkurrencedygtige. Det kan dog \u00e6ndre sig undervejs, i takt med at vi hele tiden bliver klogere p\u00e5 kundernes behov og p\u00e5 vores egne muligheder.\u201d<\/p><p>S\u00e5 er du godt i gang med at forventningsafstemme.\u00a0Og det bliver du bare ved med at g\u00f8re l\u00f8bende.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contentBlock contentBlock-copy clearfix prev--copy\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><h2 class=\"contentBlock-copy-title\">F\u00e5 indsigt i m\u00e5lgrupperne<\/h2><div class=\"contentBlock-copy-text\"><p>Og lad s\u00e5 for alles skyld v\u00e6re med at udforme en kommunikationsplan, der lover, at du skal sende et ugentlig nyhedsbrev ud, hvor du giver en status p\u00e5 forandringsprojektet.<\/p><p>For det f\u00f8rste: Ingen l\u00e6ser dine nyhedsbreve (det her er jo en blog og ikke et nyhedsbrev).<\/p><p>For det andet:\u00a0<a href=\"https:\/\/broblog.dk\/har-du-talt-med-din-maalgruppe-i-dag\/\">Brug hellere dine kr\u00e6fter p\u00e5 at samle indsigter i m\u00e5lgrupperne.<\/a>\u00a0For her kan du finde svarene p\u00e5, hvordan du skal vinkle dine forandringsbudskaber fra kernefort\u00e6llingen. I hvert fald n\u00e5r I er kommet s\u00e5 langt, at I kan ane omfanget af og p\u00e5virkningen af forandringen.<\/p><p>Et godt v\u00e6rkt\u00f8j her er at udarbejde\u00a0<a href=\"https:\/\/broblog.dk\/er-det-vigtigt-om-din-modtager-spiller-petanque\/\">personaer<\/a>, s\u00e5 det st\u00e5r lysende klart for dig, hvem du skal kommunikere til. Og det allervigtigste er at arbejde med barrierer og motivationer for forandringen. For de vil ganske givet v\u00e6re forskellige fra persona til persona.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contentBlock contentBlock-copy clearfix prev--copy\"><div class=\"centreLock\"><div class=\"centreLock-margin clearfix\"><div class=\"contentBlockContent\"><div class=\"contentBlock-copy-copy\"><h2 class=\"contentBlock-copy-title\">T\u00e6t p\u00e5 kunderne og kaffemaskinen<\/h2><div class=\"contentBlock-copy-text\"><p>Lad mig give et eksempel: Jeres forretningsstrategi handler om <a href=\"https:\/\/broblog.dk\/?p=7138&amp;preview=true\">at\u00a0f\u00e5 kunden i centrum<\/a>. I har fundet ud af, at en konkret udl\u00f8ber af denne ambition er at splitte kundeserviceteamet ad og placere medarbejderne i produktteams i stedet.<\/p><p>Det kan godt v\u00e6re, at dit forandringsbudskab understreger\u00a0<em>effektivitet\u00a0<\/em>eller\u00a0<em>n\u00e6rhed med kunden.\u00a0<\/em>Men jagten p\u00e5 at udarbejde din kundeservice-persona har givet pote. For du har fundet ud af, at medarbejdernes barrierer mod forandringen er, at de ikke l\u00e6ngere skal sidde sammen med deres n\u00e6re kolleger, og at de flyttes l\u00e6ngere v\u00e6k fra kaffemaskinen.<\/p><p>Omvendt bliver de motiveret af de nye og forbedrede kontaktpunkter ud til kunderne, og af at de f\u00f8ler sig bedre kvalificerede til at hj\u00e6lpe kunderne, nu hvor de sidder sammen med produktteamsene.<\/p><p>Derfor kan du nu ledsage effektivitets- og n\u00e6rhedsbudskaberne med vinkler, der taler ind i deres barrierer og motivationer. Og endnu bedre: Du kan underst\u00f8tte budskaberne med konkrete handlinger, du kan inkludere medarbejderne i processen med at skabe nye kontaktpunkter ud til kunderne, og du kan f\u00e5 Facility Management til at s\u00e6tte ekstra kaffemaskiner op.<\/p><p>Ren happy end: Medarbejderne er glade, og du har hjulpet forandringen godt p\u00e5 vej \u2013 b\u00e5de ved hj\u00e6lp af klassiske kommunikationsdiscipliner og med din viden om forandringer.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279b1371 elementor-widget elementor-widget-raven-divider\" data-id=\"279b1371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-divider\">\n\t\t\t\t<span class=\"raven-divider-line raven-divider-solid\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfa72b elementor-widget elementor-widget-raven-post-terms\" data-id=\"14cfa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-post-term-with-title\">\n\t\t\t\t\t<div class=\"jupiter-post-term-title\">\n\t\t\t\t\t\tArkiveret under: \t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"jupiterx-post-terms-widget-wrapper\" class=\"jupiterx-post-term-widget-minimal jupiterx-post-term-widget-column-0 jupiterx-post-term-widget-wrapper-default\" >\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tKommunikation\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tOrganisation\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tStrategi\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34ba5 elementor-widget elementor-widget-raven-social-share\" data-id=\"2e34ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/brotest.dk\/wearebro\/hvorfor-klassisk-kommunikation-er-din-bedste-ven-i-en-foranderlig-verden\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"Hvorfor klassisk kommunikation er din bedste ven i en foranderlig verden\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Hvorfor-klassisk-kommunikation-er-din-bedste-ven-i-en-foranderlig-verden.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f32d046\" data-id=\"4f32d046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72efa4d5 elementor-widget elementor-widget-sidebar\" data-id=\"72efa4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"jupiterx_posts-2\" class=\"jupiterx-widget widget_jupiterx_posts jupiterx_posts-2 widget_jupiterx_posts\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_title_text -->Seneste <!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><div class=\"jupiterx-widget-posts-wrapper\" data-markup-id=\"jupiterx_widget_posts_wrapper\"><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\" data-markup-id=\"jupiterx_widget_posts_link\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Helle Bro i samtale med Christian Qvick om at lede mennesker \u2013 ikke generationer \u2013 i en episode af bro fm.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Christian Qvick: om generationsledelsesmyten\" href=\"https:\/\/brotest.dk\/wearebro\/christian-qvick-om-generationsledelsesmyten\/\" data-markup-id=\"jupiterx_widget_posts_link\">Christian Qvick: om generationsledelsesmyten<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Marlene Holmgaard Fris taler i mikrofon i bro fm\u2019s podcaststudie.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab\" href=\"https:\/\/brotest.dk\/wearebro\/marlene-holmgaard-fris-om-mod-transparens-og-foelgeskab\/\" data-markup-id=\"jupiterx_widget_posts_link\">Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab<\/a><\/h4><\/div><\/div><\/div><!-- close output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span><div id=\"categories-3\" class=\"jupiterx-widget widget_categories categories-3 widget_categories\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_categories][_categories-3]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_title_text -->Kategorier<!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] -->\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">Adf\u00e6rdsdesign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-47\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">Copywriting<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-50\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">Design<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\">Effektivitet<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-51\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\">Forandringer<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">Kommunikation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-55\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/krisehaandtering\/\">Kriseh\u00e5ndtering<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/ledelse\/\">Ledelse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">Organisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\">Podcasts<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-49\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/projekt\/\">Projekt<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-53\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/retorik\/\">Retorik<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-54\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/sociale-medier\/\">Sociale medier<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">Strategi<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/team\/\">Team<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<!-- close output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21904d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21904d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142c4c29\" data-id=\"142c4c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358f0364 elementor-widget elementor-widget-heading\" data-id=\"358f0364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se mere ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f86460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f86460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b215c\" data-id=\"28b215c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300ecf50 elementor-widget elementor-widget-heading\" data-id=\"300ecf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1facb94f raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"1facb94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"7129\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/har-du-proevet-at-genstarte-med-ai\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Vippe.jpg\" class=\"attachment-full size-full wp-image-9640\" alt=\"Find tippepunktet, hvis du vil \u00e6ndre vaner\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Vippe.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Vippe-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Vippe-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Vippe-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Vippe-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"9639\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/har-du-proevet-at-genstarte-med-ai\/\">Har du pr\u00f8vet at genstarte med AI?<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\" rel=\"tag\">Adf\u00e6rdsdesign<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\" rel=\"tag\">Effektivitet<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\" rel=\"tag\">Forandringer<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Mennesker g\u00e5r ofte glip af fordele ved nye teknologier, fordi vi er vanedyr. S\u00e5 i dette indl\u00e6g f\u00e5r du en opskrift p\u00e5, hvordan du kan sparke din organisation ud af AI-hullerne.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757fe04e\" data-id=\"757fe04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74006a15 elementor-widget elementor-widget-heading\" data-id=\"74006a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d4ab9 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"705d4ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"7129\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg\" class=\"attachment-full size-full wp-image-10598\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"10597\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\" rel=\"tag\">Podcasts<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Maria Anker Andersen fort\u00e6ller om f\u00e6llesskaber, der former den n\u00e6ste generation af ledere.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c7e8afb\" data-id=\"3c7e8afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2603e927 elementor-widget elementor-widget-heading\" data-id=\"2603e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce61d raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"608ce61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"7129\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/sikker-it-adfaerd-hos-medarbejdere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_it-adfaerd_feature.jpg\" class=\"attachment-full size-full wp-image-4878\" alt=\"Baseret p\u00e5 indsigter fra medarbejderunders\u00f8gelser udviklede vi en r\u00e6kke nudges, der bidrog til en konkret adf\u00e6rds\u00e6ndring.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_it-adfaerd_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_it-adfaerd_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_it-adfaerd_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_it-adfaerd_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_it-adfaerd_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4875\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/sikker-it-adfaerd-hos-medarbejdere\/\">Sikker it-adf\u00e6rd hos medarbejdere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/portfolio-category\/adfaerdsdesign\/\" rel=\"tag\">Adf\u00e6rdsdesign<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Bro hjalp en stor dansk virksomhed med at forbedre deres it-sikkerhed gennem en r\u00e6kke nudges, der \u00e6ndrede medarbejdernes it-adf\u00e6rd.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d0bf49 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d0bf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e40d1ce\" data-id=\"6e40d1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2eb75213\" data-id=\"2eb75213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721f8af0 raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"721f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Eva-Rieks_2024-300x300.jpg\" alt=\"Eva Rieks\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1864dd0b\" data-id=\"1864dd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13b73 elementor-widget elementor-widget-heading\" data-id=\"8c13b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c452a4 elementor-widget elementor-widget-raven-post-meta\" data-id=\"47c452a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tEva Rieks\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0b65 elementor-widget elementor-widget-text-editor\" data-id=\"89b0b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEva er partner i\u00a0<strong>bro<\/strong>-biksen og arbejder prim\u00e6rt med ledelsesr\u00e5dgivning og strategi- og konceptudvikling. N\u00e5r hun ikke r\u00e5dgiver, underviser, faciliterer eller sidder med fingrene nede i en tekst (for ja, skrive kan hun s\u00f8rme ogs\u00e5), er hun projektleder p\u00e5 st\u00f8rre opgaver. Eva har bl.a. l\u00f8st opgaver for Totalkredit, ATP og Region Sj\u00e6lland.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15309412 elementor-widget elementor-widget-raven-button\" data-id=\"15309412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/broblog.dk\/vores-team\/eva-rieks\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-761213d2\" data-id=\"761213d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V\u00e6r realistisk og tydelig, n\u00e5r du skal kommunikere om forandringer og nye strategier. Og lad nu v\u00e6re med at overs\u00e6lge, for meget kan ske undervejs.<\/p>\n","protected":false},"author":12,"featured_media":7322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40,39],"tags":[33],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikation","category-organisation","category-strategi","tag-indlaeg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hvorfor klassisk kommunikation er din bedste ven i en foranderlig verden &#8211; bro<\/title>\n<meta name=\"description\" content=\"V\u00e6r realistisk og tydelig, n\u00e5r du skal fort\u00e6lle om forandringer. 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