{"id":8163,"date":"2024-08-28T15:00:14","date_gmt":"2024-08-28T13:00:14","guid":{"rendered":"https:\/\/broblog.dk\/?p=8163"},"modified":"2024-11-05T16:17:14","modified_gmt":"2024-11-05T15:17:14","slug":"naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa","status":"publish","type":"post","link":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/","title":{"rendered":"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8163\" class=\"elementor elementor-8163\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59aaf9c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59aaf9c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2430fd0f\" data-id=\"2430fd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63c069c4\" data-id=\"63c069c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e75df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e75df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dec35cd\" data-id=\"6dec35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebee572 elementor-widget elementor-widget-raven-post-title\" data-id=\"5ebee572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9cbe1 elementor-widget elementor-widget-raven-post-meta\" data-id=\"6ec9cbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-2e3b0d1 raven-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/author\/marie-hemmingsen\/\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-072d088 raven-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date\">\n\t\t\t\t\t\t\t\t\t\t28. august 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae904df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae904df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e2a7e9e\" data-id=\"4e2a7e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553ddaec elementor-widget elementor-widget-text-editor\" data-id=\"553ddaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sommeren har for de fleste v\u00e6ret fuld af oplevelser: festivaler, koncerter og forlystelsesparker. Og lige s\u00e5 gode oplevelser og minder, den slags kan skabe \u2013 lige s\u00e5 d\u00e5rlige kan de v\u00e6re. Det blev meget tydeligt, da kollegaerne kom tilbage p\u00e5 <strong>bro<\/strong>-kontoret efter sommerferien og kunne berette om alt fra tjekket transport til latterligt lange k\u00f8er.<\/p><p>Snakken mindede mig om den velkendte peak end-regel, som det skal handle om i dette indl\u00e6g. For der kunne muligvis v\u00e6re opst\u00e5et gode \u00f8jeblikke til festivalen Syd for Solen \u2013 men det eneste, jeg erindrer, er to timer i k\u00f8 og 1.600 spildte kroner.<\/p><p>Omvendt husker min kollega Karen ikke kun sangerinden Adeles smukke stemme fra en koncert i M\u00fcnchen, men ogs\u00e5 tysk effektivitet, der fik hende og 79.999 andre g\u00e6ster ud af et stadion og hjem p\u00e5 25 minutter.<\/p><h2>Essensen af peak end<\/h2><p>If\u00f8lge peak end-reglen bed\u00f8mmer vi ikke en oplevelse ud fra summen af alle \u00f8jeblikke undervejs, men ud fra hvordan vi havde det, da oplevelsen toppede, og da oplevelsen sluttede. Det vigtigste er alts\u00e5 ikke, hvad vi reelt har oplevet, men hvad vi husker bagefter, som ophavsmanden Daniel Kahneman pointerer.<\/p><p>Derfor kan man med fordel designe oplevelser og kunderejser, hvor man bruger noget ekstra krudt p\u00e5 at skabe et s\u00e6rligt godt \u2019touchpoint\u2019 undervejs og en sublim slutning \u2013 frem for at g\u00f8re hele oplevelsen j\u00e6vn.<\/p><p>Fordi vi mennesker som bekendt er nogle ut\u00e5lmodige v\u00e6sener, er der dog mange, der krydrer Kahnemans regel med en ekstra dimension: nemlig behovet for en god begyndelse, s\u00e5 kunderne ikke smutter videre, inden de n\u00e5r til h\u00f8jdepunkterne.<\/p><p>Med andre ord er der brug for tre h\u00f8jdepunkter for at skabe en god kundeoplevelse: begyndelse, peak og slutning. Og nu f\u00e5r du tre eksempler p\u00e5, hvordan det kan (mis)lykkes \u2013 og tre l\u00e6ringer fra sommeren 2024.<\/p><h2>Begyndelsen: Lunkne \u00f8l og lange k\u00f8er<\/h2><p>I begyndelsen af august var der Syd for Solen \u2013 en tre dage lang musikfestival i Valbyparken. Min mand og jeg havde k\u00f8bt en endagsbillet til torsdag, og efter at have f\u00e5et fyraften og overladt vores b\u00f8rn til farmor, tog vi sidst p\u00e5 eftermiddagen til festival.<\/p><p>Her kunne vi hurtigt konstatere, at der var alt for mange mennesker p\u00e5 alt for lidt plads. Lange k\u00f8er over det hele \u2013 til \u00f8l, mad, toiletter. Vi stillede os i k\u00f8 og fik efter 42 minutter en lunken \u00f8l. Folk var ut\u00e5lmodige, og der var nogle, der var ved at komme op og sl\u00e5s, fordi andre pr\u00f8vede at snyde sig foran.<\/p><p>Eftersom det var umuligt at finde et sted at sidde og nyde \u00f8llen, besluttede vi at pr\u00f8ve lykken i en madk\u00f8. Efter en halv time var der dog stadig s\u00e5 mange folk foran os, at det ville tage omkring en time mere at f\u00e5 fat i en falafel. S\u00e5 vi kiggede p\u00e5 hinanden og gik. Uden overhovedet at have h\u00f8rt musik.<\/p><p>Hvis du t\u00e6nker, at det er langt ude at have brugt 1.600 kr. p\u00e5 koncertbilletter, man intet f\u00e5r ud af, kan jeg kun give dig ret. Men n\u00e5r for\u00e6ldre endelig har b\u00f8rnefri, har de ikke brug for oplevelser, der er lige s\u00e5 lunkne, som \u00f8llene var den dag.<\/p><p>L\u00e6ringen? Hvis du kommer d\u00e5rligt fra start, s\u00e5 risikerer du, at dine kunder smutter, inden festen rigtig begynder.<\/p><h2>Peaket: Tjener og taxa i \u00e9n<\/h2><p>Min kollega <a href=\"https:\/\/broblog.dk\/vores-team\/freja-skov-jensen\/\">Freja<\/a> var p\u00e5 gourmetrestauranten ND122 p\u00e5 M\u00f8n med sin k\u00e6reste i sommerferien. Og de skulle give den gas med b\u00e5de mad og vin, for de havde aftalt med en ven, der boede i n\u00e6rheden, at han skulle hente dem, n\u00e5r de skulle hjem.<\/p><p>Halvvejs gennem middagen ringer vennen imidlertid og m\u00e5 aflyse, fordi han akut skal p\u00e5 hospitalet med sin lille s\u00f8n, der har f\u00e5et feberkrampe. Freja og k\u00e6resten sp\u00f8rger tjeneren, om de mon kan f\u00e5 fat i en taxa, n\u00e5r de engang skal hjem, men det kan de godt glemme s\u00e5 langt ude p\u00e5 landet.<\/p><p>Panikken skal lige til at brede sig midt i krabberetten, da tjeneren beroliger dem med, at hendes kollega nok skal k\u00f8re dem hjem, s\u00e5 nu skal de bare nyde middagen.<\/p><p>Det er d\u00e9t \u00f8jeblik \u2013 d\u00e9t peak \u2013 Freja bedst husker fra middagen. Ogs\u00e5 selvom resten ogs\u00e5 var vidunderlig.<\/p><p>L\u00e6ringen? Hvis du vil give dine kunder en mindev\u00e6rdig oplevelse, s\u00e5 giv dem mere end det, der st\u00e5r p\u00e5 menukortet.<\/p><h2>Slutningen: Tysk effektivitet<\/h2><p>Midt i sommerferien var <a href=\"https:\/\/broblog.dk\/vores-team\/karen-minke\/\">Karen<\/a> til koncert med Adele i M\u00fcnchen. Sammen med en veninde havde hun m\u00e5neder forinden siddet i k\u00f8 i seks timer for at sikre sig en af de 80.000 billetter. Godt nok fik de to veninder ikke plads ved siden af hinanden, men med tre tyskere imellem sig. Det l\u00f8ste sig p\u00e5 dagen.<\/p><p>Koncerten var vidunderlig fra det \u00f8jeblik, Adele sagde \u2019Hello\u2019.<\/p><p>Da den var f\u00e6rdig, var Karen og veninden forberedt p\u00e5 at skulle bruge timer p\u00e5 at komme hjem til hotellet, der l\u00e5 tyve kilometer v\u00e6k. Men det tog dem 13 minutter af komme ud af stadion. Her ventede guides med ca. fem meters mellemrum. Med tydelig artikulation og h\u00e5ndfagter fik de hurtigt koncertg\u00e6ngerne hen til den rigtige shuttle bus. Den k\u00f8rte direkte til toget, som der var god plads i, og vupti \u2013 25 minutter efter, at koncerten var slut, var Karen og veninden p\u00e5 hotellet.<\/p><p>Det kan godt v\u00e6re, at det var en sk\u00f8n koncert. Men det, Karen fortalte mest om p\u00e5 kontoret, var den positive overraskelse i hjemturen.<\/p><p>L\u00e6ringen? Hvis du kan sende din kunde godt afsted, ser du hende nok p\u00e5 tilskuerr\u00e6kkerne igen en anden gang.<\/p><h2>G\u00e5 aldrig tilbage til en fuser<\/h2><p>I kontrast til Karens oplevelse kunne jeg flere steder l\u00e6se, at Syd for Solen ogs\u00e5 have haft en ringe slutning, den dag vi gik f\u00f8r tid: Folk havde nemlig ogs\u00e5 st\u00e5et timer i k\u00f8 for at komme hjem. Og mens Freja har t\u00e6nkt sig at tage p\u00e5 m\u00f8nsk gourmetrestaurant igen, og Karen dr\u00f8mmer om endnu en koncert i M\u00fcnchen, s\u00e5 har jeg ikke t\u00e6nkt mig at vende tilbage til Syd for Solen, fordi jeg gik i \u00e6rgrelse.<\/p><p>Heldigvis kunne oplevelsen bruges til dette indl\u00e6g, s\u00e5 helt spildt var de 1.600 kr. alligevel ikke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279b1371 elementor-widget elementor-widget-raven-divider\" data-id=\"279b1371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-divider\">\n\t\t\t\t<span class=\"raven-divider-line raven-divider-solid\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfa72b elementor-widget elementor-widget-raven-post-terms\" data-id=\"14cfa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-post-term-with-title\">\n\t\t\t\t\t<div class=\"jupiter-post-term-title\">\n\t\t\t\t\t\tArkiveret under: \t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"jupiterx-post-terms-widget-wrapper\" class=\"jupiterx-post-term-widget-minimal jupiterx-post-term-widget-column-0 jupiterx-post-term-widget-wrapper-default\" >\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tAdf\u00e6rdsdesign\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tBranding\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tKommunikation\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34ba5 elementor-widget elementor-widget-raven-social-share\" data-id=\"2e34ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f32d046\" data-id=\"4f32d046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72efa4d5 elementor-widget elementor-widget-sidebar\" data-id=\"72efa4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"jupiterx_posts-2\" class=\"jupiterx-widget widget_jupiterx_posts jupiterx_posts-2 widget_jupiterx_posts\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_title_text -->Seneste <!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><div class=\"jupiterx-widget-posts-wrapper\" data-markup-id=\"jupiterx_widget_posts_wrapper\"><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\" data-markup-id=\"jupiterx_widget_posts_link\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Helle Bro i samtale med Christian Qvick om at lede mennesker \u2013 ikke generationer \u2013 i en episode af bro fm.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Christian Qvick: om generationsledelsesmyten\" href=\"https:\/\/brotest.dk\/wearebro\/christian-qvick-om-generationsledelsesmyten\/\" data-markup-id=\"jupiterx_widget_posts_link\">Christian Qvick: om generationsledelsesmyten<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Marlene Holmgaard Fris taler i mikrofon i bro fm\u2019s podcaststudie.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab\" href=\"https:\/\/brotest.dk\/wearebro\/marlene-holmgaard-fris-om-mod-transparens-og-foelgeskab\/\" data-markup-id=\"jupiterx_widget_posts_link\">Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab<\/a><\/h4><\/div><\/div><\/div><!-- close output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span><div id=\"categories-3\" class=\"jupiterx-widget widget_categories categories-3 widget_categories\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_categories][_categories-3]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_title_text -->Kategorier<!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] -->\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">Adf\u00e6rdsdesign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-47\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">Copywriting<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-50\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">Design<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\">Effektivitet<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-51\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\">Forandringer<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">Kommunikation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-55\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/krisehaandtering\/\">Kriseh\u00e5ndtering<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/ledelse\/\">Ledelse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">Organisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\">Podcasts<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-49\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/projekt\/\">Projekt<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-53\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/retorik\/\">Retorik<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-54\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/sociale-medier\/\">Sociale medier<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">Strategi<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/team\/\">Team<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<!-- close output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21904d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21904d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142c4c29\" data-id=\"142c4c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358f0364 elementor-widget elementor-widget-heading\" data-id=\"358f0364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se mere ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f86460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f86460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b215c\" data-id=\"28b215c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300ecf50 elementor-widget elementor-widget-heading\" data-id=\"300ecf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1facb94f raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"1facb94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"8163\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg\" class=\"attachment-full size-full wp-image-8041\" alt=\"Solbriller ligger p\u00e5 bord. I reflektionen st\u00e5r en medarbejder ved computeren.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"8040\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\">Skriv et autosvar, der arbejder for dig i ferien<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\" rel=\"tag\">Copywriting<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Arrogant, bitter eller branding-bevidst? Dit autosvar fort\u00e6ller en del om dig. I dette indl\u00e6g f\u00e5r du tips til at skrive et godt og personligt et af slagsen. <\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757fe04e\" data-id=\"757fe04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74006a15 elementor-widget elementor-widget-heading\" data-id=\"74006a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d4ab9 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"705d4ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"8163\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg\" class=\"attachment-full size-full wp-image-10598\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"10597\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\" rel=\"tag\">Podcasts<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Maria Anker Andersen fort\u00e6ller om f\u00e6llesskaber, der former den n\u00e6ste generation af ledere.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c7e8afb\" data-id=\"3c7e8afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2603e927 elementor-widget elementor-widget-heading\" data-id=\"2603e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce61d raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"608ce61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"8163\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg\" class=\"attachment-full size-full wp-image-4942\" alt=\"Derfor udviklede \u00d8rsted en ny tone of voice, som skulle bringe dem t\u00e6ttere p\u00e5 danskerne og g\u00f8re kommunikationen udadtil mindre distanceret.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4940\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\">Ny tone of voice i \u00d8rsted<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/portfolio-category\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">bro oversatte principperne fra \u00d8rsteds nye tone of voice til v\u00e6rkt\u00f8jer og skrivetips i et workshop-forl\u00f8b for medarbejderne i deres fem kommunikationsteams.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d0bf49 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d0bf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e40d1ce\" data-id=\"6e40d1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2eb75213\" data-id=\"2eb75213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721f8af0 raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"721f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-300x300.jpg\" alt=\"Marie Hemmingsen\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1864dd0b\" data-id=\"1864dd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13b73 elementor-widget elementor-widget-heading\" data-id=\"8c13b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c452a4 elementor-widget elementor-widget-raven-post-meta\" data-id=\"47c452a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0b65 elementor-widget elementor-widget-text-editor\" data-id=\"89b0b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15309412 elementor-widget elementor-widget-raven-button\" data-id=\"15309412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/broblog.dk\/vores-team\/marie-hemmingsen\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-761213d2\" data-id=\"761213d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hvad har en festival, en koncert og en gourmetmiddag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og kunsten at skabe gode oplevelser. <\/p>\n","protected":false},"author":4,"featured_media":8208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,38,37],"tags":[33],"class_list":["post-8163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adfaerdsdesign","category-branding","category-kommunikation","tag-indlaeg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5<\/title>\n<meta name=\"description\" content=\"Hvad har en festival, en koncert og en god middag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og det at skabe gode oplevelser.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5\" \/>\n<meta property=\"og:description\" content=\"Hvad har en festival, en koncert og en god middag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og det at skabe gode oplevelser.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/\" \/>\n<meta property=\"og:site_name\" content=\"bro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearebro.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T13:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T15:17:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Hemmingsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Hemmingsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/\"},\"author\":{\"name\":\"Marie Hemmingsen\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/3bb18eac8e553b6ed08f96a155c7cf79\"},\"headline\":\"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5\",\"datePublished\":\"2024-08-28T13:00:14+00:00\",\"dateModified\":\"2024-11-05T15:17:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/\"},\"wordCount\":1194,\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Peak_end-2-1-of-2.jpg\",\"keywords\":[\"Indl\u00e6g\"],\"articleSection\":[\"Adf\u00e6rdsdesign\",\"Branding\",\"Kommunikation\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/\",\"name\":\"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Peak_end-2-1-of-2.jpg\",\"datePublished\":\"2024-08-28T13:00:14+00:00\",\"dateModified\":\"2024-11-05T15:17:14+00:00\",\"description\":\"Hvad har en festival, en koncert og en god middag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og det at skabe gode oplevelser.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Peak_end-2-1-of-2.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Peak_end-2-1-of-2.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"peak end-regel oplevelser bro\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Fors\",\"item\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"name\":\"bro\",\"description\":\"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/broblog.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\",\"name\":\"bro\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"bro\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearebro.dk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebro\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vierbro\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/3bb18eac8e553b6ed08f96a155c7cf79\",\"name\":\"Marie Hemmingsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Marie-Hemmingsen_2024-96x96.jpg\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Marie-Hemmingsen_2024-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Marie-Hemmingsen_2024-96x96.jpg\",\"caption\":\"Marie Hemmingsen\"},\"description\":\"Maries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\",\"sameAs\":[\"https:\\\/\\\/broblog.dk\\\/vores-team\\\/marie-hemmingsen\\\/\"],\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/author\\\/marie-hemmingsen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5","description":"Hvad har en festival, en koncert og en god middag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og det at skabe gode oplevelser.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"da_DK","og_type":"article","og_title":"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5","og_description":"Hvad har en festival, en koncert og en god middag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og det at skabe gode oplevelser.","og_url":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/","og_site_name":"bro","article_publisher":"https:\/\/www.facebook.com\/wearebro.dk\/","article_published_time":"2024-08-28T13:00:14+00:00","article_modified_time":"2024-11-05T15:17:14+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg","type":"image\/jpeg"}],"author":"Marie Hemmingsen","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Marie Hemmingsen","Estimeret l\u00e6setid":"8 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#article","isPartOf":{"@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/"},"author":{"name":"Marie Hemmingsen","@id":"https:\/\/broblog.dk\/#\/schema\/person\/3bb18eac8e553b6ed08f96a155c7cf79"},"headline":"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5","datePublished":"2024-08-28T13:00:14+00:00","dateModified":"2024-11-05T15:17:14+00:00","mainEntityOfPage":{"@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/"},"wordCount":1194,"publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"image":{"@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg","keywords":["Indl\u00e6g"],"articleSection":["Adf\u00e6rdsdesign","Branding","Kommunikation"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/","url":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/","name":"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5","isPartOf":{"@id":"https:\/\/broblog.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#primaryimage"},"image":{"@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg","datePublished":"2024-08-28T13:00:14+00:00","dateModified":"2024-11-05T15:17:14+00:00","description":"Hvad har en festival, en koncert og en god middag til f\u00e6lles? De kan l\u00e6re dig et par ting om peak end-reglen og det at skabe gode oplevelser.","breadcrumb":{"@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#primaryimage","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Peak_end-2-1-of-2.jpg","width":1920,"height":1080,"caption":"peak end-regel oplevelser bro"},{"@type":"BreadcrumbList","@id":"https:\/\/brotest.dk\/wearebro\/naar-enden-er-daarlig-er-kundeoplevelsen-det-ogsaa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Fors","item":"https:\/\/brotest.dk\/wearebro\/"},{"@type":"ListItem","position":2,"name":"N\u00e5r enden er d\u00e5rlig, er kundeoplevelsen det ogs\u00e5"}]},{"@type":"WebSite","@id":"https:\/\/broblog.dk\/#website","url":"https:\/\/broblog.dk\/","name":"bro","description":"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign","publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/broblog.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/broblog.dk\/#organization","name":"bro","url":"https:\/\/broblog.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","width":1920,"height":1080,"caption":"bro"},"image":{"@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearebro.dk\/","https:\/\/www.linkedin.com\/company\/wearebro\/","https:\/\/www.instagram.com\/vierbro\/"]},{"@type":"Person","@id":"https:\/\/broblog.dk\/#\/schema\/person\/3bb18eac8e553b6ed08f96a155c7cf79","name":"Marie Hemmingsen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-96x96.jpg","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-96x96.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-96x96.jpg","caption":"Marie Hemmingsen"},"description":"Maries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.","sameAs":["https:\/\/broblog.dk\/vores-team\/marie-hemmingsen\/"],"url":"https:\/\/brotest.dk\/wearebro\/author\/marie-hemmingsen\/"}]}},"_links":{"self":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/8163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/comments?post=8163"}],"version-history":[{"count":42,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/8163\/revisions"}],"predecessor-version":[{"id":8210,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/8163\/revisions\/8210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media\/8208"}],"wp:attachment":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media?parent=8163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/categories?post=8163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/tags?post=8163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}