{"id":8537,"date":"2025-02-05T16:38:33","date_gmt":"2025-02-05T15:38:33","guid":{"rendered":"https:\/\/brotest.dk\/wearebro\/?p=8537"},"modified":"2025-07-03T13:51:36","modified_gmt":"2025-07-03T11:51:36","slug":"den-eneste-some-guide-du-faar-brug-for-i-2025","status":"publish","type":"post","link":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/","title":{"rendered":"Den eneste SoMe-guide, du f\u00e5r brug for i 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8537\" class=\"elementor elementor-8537\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59aaf9c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59aaf9c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_raven_motion_effects_scrolling&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx&quot;:&quot;yes&quot;,&quot;background_raven_motion_effects_scale_fx_intensity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_raven_motion_effects_scale_fx_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:100}},&quot;background_raven_motion_effects_scale_fx_direction&quot;:&quot;out-in&quot;,&quot;background_raven_motion_effects_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2430fd0f\" data-id=\"2430fd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63c069c4\" data-id=\"63c069c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e75df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e75df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dec35cd\" data-id=\"6dec35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebee572 elementor-widget elementor-widget-raven-post-title\" data-id=\"5ebee572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"raven-post-title\">Den eneste SoMe-guide, du f\u00e5r brug for i 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9cbe1 elementor-widget elementor-widget-raven-post-meta\" data-id=\"6ec9cbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-2e3b0d1 raven-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/author\/freja\/\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author\">\n\t\t\t\t\t\t\t\t\t\tFreja Skov Jensen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-072d088 raven-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date\">\n\t\t\t\t\t\t\t\t\t\t05. februar 2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae904df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae904df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e2a7e9e\" data-id=\"4e2a7e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553ddaec elementor-widget elementor-widget-text-editor\" data-id=\"553ddaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der er f\u00e5 ting, der kan s\u00e6tte fut under trendanalyserne som et \u00e5rsskifte. Det virker n\u00e6sten som om, at alt fra mediebillede til mode med \u00e9t forandrer sig, n\u00e5r klokken sl\u00e5r 12 nyt\u00e5rsaften. Og p\u00e5 de sociale medier er det m\u00e5ske ogs\u00e5 n\u00e6sten tilf\u00e6ldet, for der er d\u00e6leme fart p\u00e5 udviklingen.<\/p><p>I denne lettere uoverskuelige og usikre tid har vi gennemtr\u00e6vlet analyserne for dig, og i det her blogindl\u00e6g f\u00e5r du fem tendenser, der giver dig taletid og sikrer indhold lidt over gennemsnittet i 2025. S\u00e5 sp\u00e6nd hjelmen, og find notesblokken frem, for der sker ting og sager p\u00e5 de sociale medier.<\/p><h2>#1: Sociale medier er det nye Google<\/h2><p>N\u00e5r vi g\u00e5r p\u00e5 udkig efter id\u00e9er, produkter eller inspiration, sker det i stigende grad via det lille forst\u00f8rrelsesglas p\u00e5 sociale medier frem for p\u00e5 Google.<\/p><p>Indholdet p\u00e5 sociale medier er (eller b\u00f8r i hvert fald v\u00e6re) engagerende, visuelt stimulerende og inspirerende. Og algoritmerne hj\u00e6lper os til at f\u00e5 serveret pr\u00e6cis det, der taler til vores interesser. Derfor er sociale medier i mange tilf\u00e6lde bedre end Google, n\u00e5r vi s\u00f8ger ny inspiration til fx oplevelser, gaver eller produkter.<\/p><p>Det skal du udnytte, n\u00e5r du arbejder med sociale medier.<\/p><p>Husk derfor tre ting, n\u00e5r du producerer indhold til sociale medier:<\/p><ul><li><strong>S\u00f8geordsoptim\u00e9r din profil og dit indhold<\/strong>: Find ud af, hvilke ord der trender i din m\u00e5lgruppe, og brug dem i hashtags, tekster og profilbeskrivelse.<\/li><li><strong>Skab indhold, der stemmer overens med s\u00f8geintentionen<\/strong>: Find ud af, hvad der driver din m\u00e5lgruppes s\u00f8gninger, og tilpas indholdet til det. Hvis de s\u00f8ger viden, skal dit indhold give dem netop det.<\/li><li><strong>Optimer brugerrejsen<\/strong>: G\u00f8r det let at konvertere en s\u00f8gning til et k\u00f8b eller hjemmesidebes\u00f8g fx ved at inkorporere links til produkter.<\/li><\/ul><h2>#2: Kort er stadig godt<\/h2><p>TikTok banede vejen for det korte videoformat, og efterh\u00e5nden ligner de fleste andre feeds p\u00e5 sociale medier feedet p\u00e5 den omdiskuterede kinesiske kanal. Selv <a href=\"http:\/\/TikTok banede vejen for det korte videoformat, og efterh\u00e5nden ligner de fleste andre feeds p\u00e5 sociale medier feedet p\u00e5 den omdiskuterede kinesiske kanal. Selv LinkedIn er hoppet med p\u00e5 b\u00f8lgen. Det er ikke ligefrem et revolutionerende r\u00e5d, at videoer serveret som korte, dopaminstimulerende klip er et hit. Men det er ikke desto mindre en trend, der om muligt har et endnu fastere greb i de sociale medier i 2025. De skaber st\u00f8rre engagement end deres l\u00e6ngere s\u00f8skende, fordi de lettere fanger vores opm\u00e6rksomhed og f\u00e5r budskabet frem. De skaber stort organisk reach, fordi de sociale medier selv pusher dem. Og det lettere og ofte mere underholdende format g\u00f8r, at de bliver delt mere. S\u00e5 g\u00e5 efter videoer p\u00e5 under 60 sekunder, hvis du vil h\u00e6nge ud med de seje i SoMe-skoleg\u00e5rden.\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\">LinkedIn er hoppet med p\u00e5 b\u00f8lgen<\/a>.<\/p><p>Det er ikke ligefrem et revolutionerende r\u00e5d, at videoer serveret som korte, dopaminstimulerende klip er et hit. Men det er ikke desto mindre en trend, der om muligt har et endnu fastere greb i de sociale medier i 2025.<\/p><p>De skaber st\u00f8rre engagement end deres l\u00e6ngere s\u00f8skende, fordi de lettere fanger vores opm\u00e6rksomhed. De skaber stort organisk reach, fordi de sociale medier selv pusher dem. Og det lettere og ofte mere underholdende format g\u00f8r, at de bliver delt mere.<\/p><p>S\u00e5 g\u00e5 efter videoer p\u00e5 under 60 sekunder, hvis du vil h\u00e6nge ud med de seje i SoMe-skoleg\u00e5rden.<\/p><h2>#3: Ingen kliks \u2013 masser af muligheder<\/h2><p>N\u00e5r de sociale medier f\u00f8rst har f\u00e5et grabberne i en bruger, er de ikke meget for at lade dem vandre videre til andre sider.<\/p><p>Det g\u00e6lder stadig i 2025, og m\u00e5ske af den grund bliver det, som g\u00e5r under navnet zero-click-content, en dominerende tendens i \u00e5r.<\/p><p>Zero-click-content betyder, at brugerne f\u00e5r serveret alt indhold direkte p\u00e5 platformen uden at blive sendt videre. Det kan virke besv\u00e6rligt, at du er n\u00f8dt til at tilpasse indholdet til den enkelte platform, men det har ogs\u00e5 sine fordele.<\/p><p>For hvert n\u00f8dvendigt klik \u00f8ger du nemlig sandsynligheden for at tabe folk p\u00e5 vejen mod dit gode indhold. S\u00e5 s\u00f8rg for, at dine r\u00e5d, guides eller produktbeskrivelser <a href=\"https:\/\/www.ocoya.com\/blog\/zero-click-content-boost\" target=\"_blank\" rel=\"noopener\">st\u00e5r i selve indholdet<\/a>. Tiden er ikke l\u00e6ngere til teasers efterfulgt af den ene CTA efter den anden. Og tro mig, det er bedre s\u00e5dan for b\u00e5de dig og din m\u00e5lgruppe.<\/p><h2>#4: Autenticitet er altafg\u00f8rende<\/h2><p>Selvom AI klarer meget for mange i dag, er det stadig mennesker, der skaber virale hits p\u00e5 sociale medier.<\/p><p>Vi bliver stadig mere kr\u00e6sne med, hvad vi bruger vores sparsomme opm\u00e6rksomhed p\u00e5, men f\u00e6llesn\u00e6vneren for det indhold, der alligevel slipper gennem n\u00e5le\u00f8jet, er <a href=\"http:\/\/Selvom AI klarer meget for mange i dag, er det stadig mennesker, der skaber virale hits p\u00e5 sociale medier. Vi bliver stadig mere kr\u00e6sne med, hvad vi bruger vores sparsomme opm\u00e6rksomhed p\u00e5, men f\u00e6llesn\u00e6vneren for det indhold, der alligevel slipper gennem n\u00e5le\u00f8jet, er autenticitet og humor. Ligesom man ikke kan s\u00e6tte personlighed p\u00e5 opskrift, findes der heller ikke en formel p\u00e5 det autentiske. Men der findes greb, som g\u00f8r det lettere at skabe autentisk indhold: \u2022 Humor: Humor er et oplagt greb, og er du helt id\u00e9forladt, kan du altid ty til meme-formatet eller til en trend. TV2 Kosmopol er et godt eksempel p\u00e5 nogle, der har taget humoren til sig og g\u00f8r grin med k\u00f8benhavneriet p\u00e5 fineste vis \u2013 se fx \u2019Er du Hundige-core eller bare Hundige?\u2019 \u2022 UGC: Det mest autentiske indhold finder du hos dem, der tagger jeres profil, s\u00e5 s\u00f8rg for at bruge det s\u00e5kaldte user generated content. Del det, og lav indhold, der opfordrer andre til at tagge jeres profil. \u2022 Bag kulisserne: Vis jeres f\u00f8lgere vejen til det f\u00e6rdige produkt. Til inspiration er Det Kongelige Teater i bogstavelig forstand mestre i at tage publikum med bag scenen, men mindre end Holberg og Tchaikovsky kan ogs\u00e5 g\u00f8re det.\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\">autenticitet<\/a> og humor.<\/p><p>Ligesom man ikke kan s\u00e6tte personlighed p\u00e5 opskrift, findes der heller ikke en formel p\u00e5 det autentiske.<\/p><p>Men der findes greb, som g\u00f8r det lettere at skabe autentisk indhold:<\/p><ul><li><strong>Humor<\/strong>: Humor er et oplagt greb, og er du helt id\u00e9forladt, kan du altid ty til meme-formatet eller til en trend. <a href=\"https:\/\/www.instagram.com\/tv2kosmopol\/?hl=en\" target=\"_blank\" rel=\"noopener\">TV2 Kosmopol<\/a> er et godt eksempel p\u00e5 nogle, der har taget humoren til sig og g\u00f8r grin med k\u00f8benhavneriet p\u00e5 fineste vis \u2013 se fx \u2019<a href=\"https:\/\/www.instagram.com\/p\/DFaQyRSsTXW\/?hl=en\" target=\"_blank\" rel=\"noopener\">Er du Hundige-core eller bare Hundige?<\/a>\u2019<\/li><li><strong>UGC<\/strong>: Det mest autentiske indhold finder du hos dem, der tagger jeres profil, s\u00e5 s\u00f8rg for at bruge det s\u00e5kaldte user generated content. Del det, og lav indhold, der opfordrer andre til at tagge jeres profil.<\/li><li><strong>Bag kulisserne<\/strong>: Vis jeres f\u00f8lgere vejen til det f\u00e6rdige produkt. Til inspiration er <a href=\"https:\/\/www.instagram.com\/kglteater\/\" target=\"_blank\" rel=\"noopener\">Det Kongelige Teater<\/a> i bogstavelig forstand mestre i at tage publikum med bag scenen, men mindre end Holberg og Tchaikovsky kan ogs\u00e5 g\u00f8re det.<\/li><\/ul><h2>#5: Skab relationer og community<\/h2><p>I 2025 handler det om kvalitet frem for kvantitet p\u00e5 sociale medier. Og det handler om relationer og community frem for flotte f\u00f8lgertal \u2013 selvom det sidste naturligvis sagtens kan opst\u00e5 som f\u00f8lge af det f\u00f8rste.<\/p><p>Der er mange m\u00e5der at mestre communitybuilding p\u00e5, men i \u00e5r handler det is\u00e6r om kommentarfeltet \u2013 ogs\u00e5 p\u00e5 andre opslag end dine egne. Du skal t\u00e6nke p\u00e5 din profil, som var den et rigtigt menneske. Og rigtige mennesker venter ikke bare p\u00e5, at andre tager initiativ \u2013 de starter ogs\u00e5 selv samtaler.<\/p><p>Der er et k\u00e6mpe potentiale i at kommentere p\u00e5 andres opslag. Det skaber synlighed, det positionerer, og det viser, at der sidder rigtige mennesker bag brandet \u2013 her er vi tilbage ved det autentiske. En god regel er at kommentere inden for 24 timer, fra opslaget er postet, og at holde sig inden for 10-99 tegn.<\/p><h2>Et sidste tip<\/h2><p>Jeg ville \u00f8nske, jeg kunne runde den her sm\u00f8re af med et nemt og konkret r\u00e5d, der sikrer dig et succesfuldt \u00e5r p\u00e5 sociale medier. Men der er ikke meget nemt at sige om SoMe i 2025.<\/p><p>Hvad jeg til geng\u00e6ld kan g\u00f8re, er at kl\u00e6de dig p\u00e5 med en sidste guide. For hvis du sidder med rystende h\u00e6nder over tastaturet ved tanken om at skulle v\u00e6re autentisk gennem sk\u00e6rmen, kan du jo dykke ned i vores blogindl\u00e6g om, <a href=\"https:\/\/brotest.dk\/wearebro\/tre-ting-din-malgruppe-vil-elske-dig-for-pa-some\/\" target=\"_blank\" rel=\"noopener\">hvordan du f\u00e5r din m\u00e5lgruppe til at elske dig p\u00e5 sociale medier<\/a>.<\/p><p>Held og lykke med endnu et \u00e5r, hvor der er fuld fart p\u00e5 medierne. Du skal nok klare den \u2013 jeg hepper p\u00e5 dig!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279b1371 elementor-widget elementor-widget-raven-divider\" data-id=\"279b1371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-divider\">\n\t\t\t\t<span class=\"raven-divider-line raven-divider-solid\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfa72b elementor-widget elementor-widget-raven-post-terms\" data-id=\"14cfa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-post-term-with-title\">\n\t\t\t\t\t<div class=\"jupiter-post-term-title\">\n\t\t\t\t\t\tArkiveret under: \t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"jupiterx-post-terms-widget-wrapper\" class=\"jupiterx-post-term-widget-minimal jupiterx-post-term-widget-column-0 jupiterx-post-term-widget-wrapper-default\" >\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tCopywriting\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">\n\t\t\t\t\t<div class=\"jupiterx-post-term-item jupiterx-post-term-shape-normal\" >\n\t\t\t\t\t\tKommunikation\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34ba5 elementor-widget elementor-widget-raven-social-share\" data-id=\"2e34ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-gradient\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"Den eneste SoMe-guide, du f\u00e5r brug for i 2025\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f32d046\" data-id=\"4f32d046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72efa4d5 elementor-widget elementor-widget-sidebar\" data-id=\"72efa4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"jupiterx_posts-2\" class=\"jupiterx-widget widget_jupiterx_posts jupiterx_posts-2 widget_jupiterx_posts\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_title_text -->Seneste <!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><div class=\"jupiterx-widget-posts-wrapper\" data-markup-id=\"jupiterx_widget_posts_wrapper\"><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\" data-markup-id=\"jupiterx_widget_posts_link\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Helle Bro i samtale med Christian Qvick om at lede mennesker \u2013 ikke generationer \u2013 i en episode af bro fm.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod-christian-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Christian Qvick: om generationsledelsesmyten\" href=\"https:\/\/brotest.dk\/wearebro\/christian-qvick-om-generationsledelsesmyten\/\" data-markup-id=\"jupiterx_widget_posts_link\">Christian Qvick: om generationsledelsesmyten<\/a><\/h4><\/div><\/div><div class=\"jupiterx-widget-posts-item has-thumbnail\" data-markup-id=\"jupiterx_widget_posts_item\"><div class=\"jupiterx-widget-posts-image entry-img\" data-markup-id=\"jupiterx_widget_posts_thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Marlene Holmgaard Fris taler i mikrofon i bro fm\u2019s podcaststudie.\" data-object-fit=\"cover\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-150x150.jpg 150w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_marlene-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"jupiterx-widget-posts-main\" data-markup-id=\"jupiterx_widget_posts_main\"><h4 class=\"jupiterx-widget-posts-post-title entry-title\" data-markup-id=\"jupiterx_widget_posts_title\"><a title=\"Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab\" href=\"https:\/\/brotest.dk\/wearebro\/marlene-holmgaard-fris-om-mod-transparens-og-foelgeskab\/\" data-markup-id=\"jupiterx_widget_posts_link\">Marlene Holmgaard Fris: om mod, transparens og f\u00f8lgeskab<\/a><\/h4><\/div><\/div><\/div><!-- close output: jupiterx_widget_content[_sidebar_primary][_jupiterx_posts][_jupiterx_posts-2] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span><div id=\"categories-3\" class=\"jupiterx-widget widget_categories categories-3 widget_categories\" data-markup-id=\"jupiterx_widget_card[_sidebar_primary][_categories][_categories-3]\"><h3 class=\"card-title\" data-markup-id=\"jupiterx_widget_title[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_title_text -->Kategorier<!-- close output: jupiterx_widget_title_text --><\/h3><div class=\"jupiterx-widget-content\" data-markup-id=\"jupiterx_widget_content[_sidebar_primary][_categories][_categories-3]\"><!-- open output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] -->\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-36\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/adfaerdsdesign\/\">Adf\u00e6rdsdesign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-47\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\">Copywriting<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-50\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/design\/\">Design<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-43\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/effektivitet\/\">Effektivitet<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-51\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/forandringer\/\">Forandringer<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\">Kommunikation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-55\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/krisehaandtering\/\">Kriseh\u00e5ndtering<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-42\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/ledelse\/\">Ledelse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/organisation\/\">Organisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\">Podcasts<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-49\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/projekt\/\">Projekt<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-53\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/retorik\/\">Retorik<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-54\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/sociale-medier\/\">Sociale medier<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-39\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/strategi\/\">Strategi<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/team\/\">Team<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<!-- close output: jupiterx_widget_content[_sidebar_primary][_categories][_categories-3] --><\/div><\/div><span class=\"jupiterx-widget-divider\" data-markup-id=\"jupiterx_sidebar_widget_divider\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21904d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21904d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142c4c29\" data-id=\"142c4c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358f0364 elementor-widget elementor-widget-heading\" data-id=\"358f0364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se mere ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f86460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f86460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b215c\" data-id=\"28b215c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300ecf50 elementor-widget elementor-widget-heading\" data-id=\"300ecf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1facb94f raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"1facb94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"8537\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg\" class=\"attachment-full size-full wp-image-8041\" alt=\"Solbriller ligger p\u00e5 bord. I reflektionen st\u00e5r en medarbejder ved computeren.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Autosvar-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"8040\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/skriv-et-autosvar-der-arbejder-for-dig-i-ferien\/\">Skriv et autosvar, der arbejder for dig i ferien<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/copywriting\/\" rel=\"tag\">Copywriting<\/a>, <a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Arrogant, bitter eller branding-bevidst? Dit autosvar fort\u00e6ller en del om dig. I dette indl\u00e6g f\u00e5r du tips til at skrive et godt og personligt et af slagsen. <\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757fe04e\" data-id=\"757fe04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74006a15 elementor-widget elementor-widget-heading\" data-id=\"74006a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d4ab9 raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"705d4ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"8537\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg\" class=\"attachment-full size-full wp-image-10598\" alt=\"Maria Anker sidder i podcaststudiet og taler i mikrofon under optagelsen af Det, du leder efter\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/pod_Maria-Anker-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"10597\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/maria-anker-andersen-om-at-forme-den-naeste-generation-af-ledere\/\">Maria Anker Andersen: om at forme den n\u00e6ste generation af ledere<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/kategori\/podcasts\/\" rel=\"tag\">Podcasts<\/a><\/span><\/div><div class=\"raven-post-excerpt\">Maria Anker Andersen fort\u00e6ller om f\u00e6llesskaber, der former den n\u00e6ste generation af ledere.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c7e8afb\" data-id=\"3c7e8afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2603e927 elementor-widget elementor-widget-heading\" data-id=\"2603e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce61d raven-hover-grayscale-reverse elementor-widget elementor-widget-raven-advanced-posts\" data-id=\"608ce61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;featured_image_hover&quot;:&quot;grayscale-reverse&quot;,&quot;query_posts_per_page&quot;:1,&quot;general_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;query_orderby&quot;:&quot;date&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-advanced-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-posts-grid\">\n\t\t\t\t\t\t<div class=\"advanced-posts-content content-layout-under-image raven-grid raven-grid-1 raven-grid-mobile-1 raven-grid-tablet-2 grayscale-reverse \" data-post-id=\"8537\" data-archive-query=\"\">\n\t\t\t\t<div class=\"raven-posts-item raven-grid-item  \"><div class=\"raven-post-wrapper \"><div class=\"raven-post  \"><div class=\"raven-post-image-wrap\"><a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\"> <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg\" class=\"attachment-full size-full wp-image-4942\" alt=\"Derfor udviklede \u00d8rsted en ny tone of voice, som skulle bringe dem t\u00e6ttere p\u00e5 danskerne og g\u00f8re kommunikationen udadtil mindre distanceret.\" srcset=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature.jpg 1920w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-300x169.jpg 300w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1024x576.jpg 1024w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-768x432.jpg 768w, https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/case_tone-of-voice_feature-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span class=\"raven-post-image-overlay\"><\/span><\/a><\/div><div class=\"raven-post-content\" data-id=\"4940\"><h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/brotest.dk\/wearebro\/case\/ny-tone-of-voice-i-oersted\/\">Ny tone of voice i \u00d8rsted<\/a><\/h3><div class=\"raven-post-meta\"><span class=\"raven-post-meta-item raven-post-categories\"><a href=\"https:\/\/brotest.dk\/wearebro\/portfolio-category\/kommunikation\/\" rel=\"tag\">Kommunikation<\/a><\/span><\/div><div class=\"raven-post-excerpt\">bro oversatte principperne fra \u00d8rsteds nye tone of voice til v\u00e6rkt\u00f8jer og skrivetips i et workshop-forl\u00f8b for medarbejderne i deres fem kommunikationsteams.<\/div><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d0bf49 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d0bf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e40d1ce\" data-id=\"6e40d1ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2eb75213\" data-id=\"2eb75213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721f8af0 raven-author-box-avatar-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box\" data-id=\"721f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class= \"raven-author-box\">\n\t\t\t\t\t\t\t<div  class=\"raven-author-box-avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Marie-Hemmingsen_2024-300x300.jpg\" alt=\"Marie Hemmingsen\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class= \"raven-author-box-text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1864dd0b\" data-id=\"1864dd0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13b73 elementor-widget elementor-widget-heading\" data-id=\"8c13b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00f8d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c452a4 elementor-widget elementor-widget-raven-post-meta\" data-id=\"47c452a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"raven-inline-items raven-icon-list-items raven-post-meta\">\n\t\t\t\t\t<li class=\"raven-icon-list-item elementor-repeater-item-f5849ed raven-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-custom\">\n\t\t\t\t\t\t\t\t\t\tMarie Hemmingsen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0b65 elementor-widget elementor-widget-text-editor\" data-id=\"89b0b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaries arbejdsdag er fyldt op af lige dele strategi, copywriting og projektledelse. Hun udvikler kommunikationsstrategier og personaer, skriver kernefort\u00e6llinger og stillingsopslag og g\u00f8r hjemmesider og vejledninger mere brugervenlige. Marie har bl.a. l\u00f8st opgaver for Milj\u00f8styrelsen, Sampension og Aarstiderne og er redakt\u00f8r p\u00e5 bro blog og vores egne sociale kanaler.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15309412 elementor-widget elementor-widget-raven-button\" data-id=\"15309412\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/broblog.dk\/vores-team\/freja-skov-jensen\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tKontakt\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-761213d2\" data-id=\"761213d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til de fem vigtigste tendenser &#8211; her f\u00e5r du den eneste SoMe-guide, du f\u00e5r brug for i 2025.<\/p>\n","protected":false},"author":19,"featured_media":8538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,37],"tags":[33],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-kommunikation","tag-indlaeg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Den eneste SoMe-guide, du f\u00e5r brug for i 2025<\/title>\n<meta name=\"description\" content=\"Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til den eneste SoMe-guide, du f\u00e5r brug for i 2025.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den eneste SoMe-guide, du f\u00e5r brug for i 2025\" \/>\n<meta property=\"og:description\" content=\"Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til den eneste SoMe-guide, du f\u00e5r brug for i 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"bro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearebro.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T15:38:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T11:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Freja Skov Jensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Freja Skov Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/\"},\"author\":{\"name\":\"Freja Skov Jensen\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/72b54505c0f6db03072d4cdbc2672c55\"},\"headline\":\"Den eneste SoMe-guide, du f\u00e5r brug for i 2025\",\"datePublished\":\"2025-02-05T15:38:33+00:00\",\"dateModified\":\"2025-07-03T11:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/\"},\"wordCount\":1253,\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Medietrends-2025-3.jpg\",\"keywords\":[\"Indl\u00e6g\"],\"articleSection\":[\"Copywriting\",\"Kommunikation\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/\",\"name\":\"Den eneste SoMe-guide, du f\u00e5r brug for i 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Medietrends-2025-3.jpg\",\"datePublished\":\"2025-02-05T15:38:33+00:00\",\"dateModified\":\"2025-07-03T11:51:36+00:00\",\"description\":\"Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til den eneste SoMe-guide, du f\u00e5r brug for i 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Medietrends-2025-3.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/Medietrends-2025-3.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Billede af TikTok til blogindl\u00e6g om SoMe-tendenser i 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/den-eneste-some-guide-du-faar-brug-for-i-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Fors\",\"item\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Den eneste SoMe-guide, du f\u00e5r brug for i 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#website\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"name\":\"bro\",\"description\":\"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/broblog.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#organization\",\"name\":\"bro\",\"url\":\"https:\\\/\\\/broblog.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"contentUrl\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/wp-content\\\/uploads\\\/bro-some.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"bro\"},\"image\":{\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearebro.dk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebro\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vierbro\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/#\\\/schema\\\/person\\\/72b54505c0f6db03072d4cdbc2672c55\",\"name\":\"Freja Skov Jensen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/broblog.dk\\\/wp-content\\\/uploads\\\/portrait_freja-96x96.jpg\",\"url\":\"https:\\\/\\\/broblog.dk\\\/wp-content\\\/uploads\\\/portrait_freja-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/broblog.dk\\\/wp-content\\\/uploads\\\/portrait_freja-96x96.jpg\",\"caption\":\"Freja Skov Jensen\"},\"description\":\"Freja har en kandidat i kommunikation fra AAU K\u00f8benhavn og erfaring med at kommunikere om alt fra opera til operationer. Hun har nemlig en fortid som studentermedhj\u00e6lper hos b\u00e5de Det Kongelige Teater og Bispebjerg og Frederiksberg Hospital. Freja arbejder is\u00e6r med SoMe-strategi og som tekstforfatter for b\u00e5de\u00a0vores kunder og os selv, men hj\u00e6lper ogs\u00e5 med analyse, konceptudvikling og en hel del andre konsulentdiscipliner.\",\"sameAs\":[\"https:\\\/\\\/broblog.dk\\\/vores-team\\\/freja-skov-jensen\\\/\"],\"url\":\"https:\\\/\\\/brotest.dk\\\/wearebro\\\/author\\\/freja\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Den eneste SoMe-guide, du f\u00e5r brug for i 2025","description":"Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til den eneste SoMe-guide, du f\u00e5r brug for i 2025.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"da_DK","og_type":"article","og_title":"Den eneste SoMe-guide, du f\u00e5r brug for i 2025","og_description":"Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til den eneste SoMe-guide, du f\u00e5r brug for i 2025.","og_url":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/","og_site_name":"bro","article_publisher":"https:\/\/www.facebook.com\/wearebro.dk\/","article_published_time":"2025-02-05T15:38:33+00:00","article_modified_time":"2025-07-03T11:51:36+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg","type":"image\/jpeg"}],"author":"Freja Skov Jensen","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Freja Skov Jensen","Estimeret l\u00e6setid":"9 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#article","isPartOf":{"@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/"},"author":{"name":"Freja Skov Jensen","@id":"https:\/\/broblog.dk\/#\/schema\/person\/72b54505c0f6db03072d4cdbc2672c55"},"headline":"Den eneste SoMe-guide, du f\u00e5r brug for i 2025","datePublished":"2025-02-05T15:38:33+00:00","dateModified":"2025-07-03T11:51:36+00:00","mainEntityOfPage":{"@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/"},"wordCount":1253,"publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"image":{"@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg","keywords":["Indl\u00e6g"],"articleSection":["Copywriting","Kommunikation"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/","url":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/","name":"Den eneste SoMe-guide, du f\u00e5r brug for i 2025","isPartOf":{"@id":"https:\/\/broblog.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#primaryimage"},"image":{"@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg","datePublished":"2025-02-05T15:38:33+00:00","dateModified":"2025-07-03T11:51:36+00:00","description":"Vi har gennemtr\u00e6vlet SoMe-analyserne for dig og kogt dem ned til den eneste SoMe-guide, du f\u00e5r brug for i 2025.","breadcrumb":{"@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#primaryimage","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/Medietrends-2025-3.jpg","width":1920,"height":1080,"caption":"Billede af TikTok til blogindl\u00e6g om SoMe-tendenser i 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/brotest.dk\/wearebro\/den-eneste-some-guide-du-faar-brug-for-i-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Fors","item":"https:\/\/brotest.dk\/wearebro\/"},{"@type":"ListItem","position":2,"name":"Den eneste SoMe-guide, du f\u00e5r brug for i 2025"}]},{"@type":"WebSite","@id":"https:\/\/broblog.dk\/#website","url":"https:\/\/broblog.dk\/","name":"bro","description":"Kommunikation, organisationsudvikling og adf\u00e6rdsdesign","publisher":{"@id":"https:\/\/broblog.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/broblog.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/broblog.dk\/#organization","name":"bro","url":"https:\/\/broblog.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/","url":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","contentUrl":"https:\/\/brotest.dk\/wearebro\/wp-content\/uploads\/bro-some.jpg","width":1920,"height":1080,"caption":"bro"},"image":{"@id":"https:\/\/broblog.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearebro.dk\/","https:\/\/www.linkedin.com\/company\/wearebro\/","https:\/\/www.instagram.com\/vierbro\/"]},{"@type":"Person","@id":"https:\/\/broblog.dk\/#\/schema\/person\/72b54505c0f6db03072d4cdbc2672c55","name":"Freja Skov Jensen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/broblog.dk\/wp-content\/uploads\/portrait_freja-96x96.jpg","url":"https:\/\/broblog.dk\/wp-content\/uploads\/portrait_freja-96x96.jpg","contentUrl":"https:\/\/broblog.dk\/wp-content\/uploads\/portrait_freja-96x96.jpg","caption":"Freja Skov Jensen"},"description":"Freja har en kandidat i kommunikation fra AAU K\u00f8benhavn og erfaring med at kommunikere om alt fra opera til operationer. Hun har nemlig en fortid som studentermedhj\u00e6lper hos b\u00e5de Det Kongelige Teater og Bispebjerg og Frederiksberg Hospital. Freja arbejder is\u00e6r med SoMe-strategi og som tekstforfatter for b\u00e5de\u00a0vores kunder og os selv, men hj\u00e6lper ogs\u00e5 med analyse, konceptudvikling og en hel del andre konsulentdiscipliner.","sameAs":["https:\/\/broblog.dk\/vores-team\/freja-skov-jensen\/"],"url":"https:\/\/brotest.dk\/wearebro\/author\/freja\/"}]}},"_links":{"self":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/8537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/comments?post=8537"}],"version-history":[{"count":9,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/8537\/revisions"}],"predecessor-version":[{"id":9830,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/posts\/8537\/revisions\/9830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media\/8538"}],"wp:attachment":[{"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/media?parent=8537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/categories?post=8537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brotest.dk\/wearebro\/wp-json\/wp\/v2\/tags?post=8537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}